New York, New York (PressExposure) November 24, 2009 -- In the United States, the day following Thanksgiving has traditionally been called âBlack Fridayâ. Starting this year, Diabetic Rockstarâs Fight It! Campaign is having it renamed âFight It! Fridayâ, a day reserved for helping families adversely affected by diabetes.
The Fight It! Campaign is asking for individuals to donate just one dollar on the busiest holiday shopping day of the year. Individuals are welcome to donate more if they can, of course; the one dollar donation is being requested as proof that even the smallest of gifts can be the most rewarding, and life changing.
âDiabetes is an incredibly difficult disease to manage, and the financial implications alone can be a nightmare. We just wanted to find a way to help make this holiday memorable for some families,â says Christopher Thomas, founder of Diabetic Rockstar and Director of the Fight It! Campaign, âYou know, the thing about diabetes is that it affects everyone in some way, and this is kind of a way for people to come together to help others. â
The National Institute of Health estimates that the yearly cost of managing diabetes exceeds $14,000. For an uninsured family, this amount is almost beyond feasible, as the daily struggle of managing an unpredictable and incurable disease, combined with the financial strain, can be a crippling burden. The current economy is not making this battle any easier; even families considered middle to upper-middle class are reeling from this relentless disease known as diabetes.
Diabetic Rockstarâs goal is to raise $4,000 with Fight It! Friday, or enough to cover the cost of living with diabetes through the holiday season for at least ten families. Recipients will be chosen from individuals who have applied for assistance through the Fight It! Campaign.
This is not an entirely new idea. The Fight It! Campaign has been helping newly diagnosed, uninsured and/or financially struggling diabetics since Diabetic Rockstar Inc's inception in 2007. The charitable efforts have been highlighted by numerous articles and awards, including a feature in the February 2009 Reader's Digest, which included a grant from their "Make It Matter" initiative.
Still, the purpose of renaming âBlack Fridayâ remains clear.
âThe busiest shopping day of the year shouldnât be âblackâ anything. It should be a day of hope, a day of joy. It should be that one day when you can feel good about the money you spend, regardless of your religious beliefs come the holiday season. And people that get involved with our initiative will know that their one dollar will truly be money well spent,â says Thomas.
Individuals interested in learning more about the Fight It! Friday initiative can visit the Fight It! website at http://www.fight-it.org. The site includes donation options, the application for assistance and details on the distribution of money raised.