Manchester, UK United Kingdom (PressExposure) May 09, 2007 -- On-Top Web Design Ltd has completed research which would suggest that some UK companies are charging as much as Â£250 per hour, while others offer entry level web design and SEO packages for as little as Â£99.
Cas Paton, Managing Director of On-Top Web Design Ltd suggested possible reasons why the web design and SEO market has yet to be affected by commodity pricing "With products such as kitchen appliances a consumer is able to compare price A with price B, however with web design and SEM services things are far less black and white. Certain companies are choosing to use jargon in an attempt to mislead businesses and persuade them that their services are some how more labor intensive than similar solutions offered by their competitors. With On-Top web design we aim to speak with non-technical management on a level they understand, allowing them to make an informed choice through concentrating on the deliverables rather than the methods and technologies that will get them there."
On-Top Web Design Ltd noted that certain businesses were offering packages with which they would guarantee a top position in major search engines in turn for a large fixed yearly contract. From then subsequently looking at the terms and conditions it became apparent that the guarantee only applied under certain circumstances and when certain technical benchmarks were in place prior to the commencement of the contract.
Cas Paton, Managing Director of On-Top Web Design Ltd said "it is only natural that businesses would be taken in by promises of being in the top 10 for keywords and phrases which would suggest that the search engine user would be interested in their products and services. When our company performs initial competitive intelligence and looks at our client's website we can often feel confident that attaining a top 10 position is highly feasible, however we refrain from including this as a contractual obligation. A successful SEO campaign should look at the aggregate targeted traffic that you attain for your clients, rather than just their position in the search engines. It is also the case that you cannot control the actions of search engine users nor the search engines themselves, so to offer any guarantees would usually suggest a lack of understanding on the part of the SEO Company or that they are attempting to disguise this guarantee under technical parameters that the client is not able to understand."
On-Top Web Design Ltd. Warehouse 1, Albany Road Trading Estate, Chorlton, Manchester M21 0AZ