Stockholm, Sweden (PressExposure) April 14, 2009 -- In April Sweden's first comprehensive multicultural marketing network will be launched. KAPI AB and Ad Sheik will together form a complete channel for communication to multicultural groups - online and offline.
The multicultural population in Sweden is over 1.6 million people and has a purchasing power of over 200 billion SEK per year. Today these groups are important customers for many of Sweden's businesses but the opportunities to market directly to these groups has been limited. The partnership between KAPI and Ad Sheik means that several important marketing channels will be linked together to enable companies to build integrated marketing and sales plans. - Our expertise in multicultural media, events and surveys completed by Ad Sheik's unique knowledge in online marketing and their multicultural ad network AdSheikerâ¢. The more channels we can offer companies interested in reaching out to multicultural customers, the easier to see the huge opportunities that exists, "says Per KarlstrÃ¶mer at KAPI.