Boca Raton, FL (PressExposure) April 16, 2008 -- A big advantage that small businesses have today is that of advancing technology.
So much has changed in the past 15 years with public use of the Internet alone, for example. It allows all businesses to market directly to the customer through custom publishing initiatives without costing an arm and a leg.
It's very simple to put together content and develop a small business marketing plan. It comes down to a few simple steps.
Simple Market Research: Use data from online market research to construct and develop relevant messaging for your customers and prospects. You can come up with a multiple-choice questionnaire to run through with some of your best customers that's short and precise (and you can also include an open-ended question that asks what their biggest challenge is).
Website: When considering your website, make sure that you manage it with the right mindset. Don't rely on media outlets or competitors to supply your content. You want your information to be valuable, relevant and timely. You also want to make sure that at least half (50%) of the content on your home page is educational and informative, not product- or service-related.
Blog: Chances are you've read or heard that creating a blog can be the best answer for marketing your small business. You can start a blog for little or no cost with a number of the top services - most of which are user-friendly. And, if you have neither the time nor the ability to post new entries to your blog at least two or three times a week, consider hiring a blog ghostwriter.
Search Engine Marketing (SEM): Create a campaign by using Google Adwords or Yahoo! Search Marketing. Target keywords that you uncovered with your research survey to drive people to your site. Even bring in a copywriter who specialized in SEO copywriting to get he job done well and right.
Regular Newsletter: Create one that's easy-to-read, informative and targeted to your audience. Be sure not to make your newsletter little more than a sales update about your business. It should be about them, and what is important to them as it applies to what you're marketing.