Fort Lauderdale, Florida (PressExposure) July 13, 2009 -- In times of need, consumers find ways to save money on their shopping bills. With the current economic downturn, finances are tight for many people and more people are turning to online coupons to help ease financial pressure. Google reports millions of searches per month for online coupons and that number is growing. New technologies are making online coupons readily available to any internet user. But for the novice, sorting through thousands of online coupon search results can be tedious and frustrating.
New technologies are making online coupons easy and accessible. Coupon clipping is gradually being replaced with coupon printing as new types online coupons are being developed. Online coupons currently come in various forms, including online coupon codes, printable grocery coupons, and local retail and service coupons. Online coupon codes are issued by an online retailer or web site to be redeemed during checkout by typing in the key code usually for a discount or free shipping. Printable coupons are printed out by a consumer on demand and, like traditional coupons, are redeemed at a local store for products or services.
Over 40 million people currently print online coupons and that number is growing, accordingly to Simmons Market Research Bureau, which reports a 20% increase since last year. Even though traditional coupon use is still very popular, there was a 46% growth to 6 million people who use printable online coupons but do not use newspaper coupons. This shows that due to a growth in online coupons use, people are not just a switching from traditional coupons to online coupons, but that more people overall are using coupons.
"People who never used traditional print coupons before are now using online coupons because it's so easy." says Brandt Held, CEO of MySavings.com. "I never clipped coupons. I never thought that it was worth my time. But now with online coupons, I can do a quick search and find what I need," explains Held. He goes on to explain that spending a few minutes can usually save at least a few bucks or more, and that the only real challenge is to know where to start. That's what prompted him to found the web site MySavings.com, which aggregates all of the different types of coupons available online into a free and easy to use web site. To get started, users just need to create an account with a simple and free registration process.
MySavings.com is an online savings community, founded to bring consumers the best brand name free samples, coupons, and money saving offers.