Chapel Hill, North Carolina (PressExposure) December 10, 2007 -- As we head into the home stretch of the make-or-break holiday season, internet retailers like Justine Kadoche are pulling out the stops to attract their share of online shoppers.
Despite heavy competition, Kadoche is banking on the variety of her merchandise and the high quality of her service to put Gift Basket Super Center.com into the green this season. Kadoche and her online store are the focus of a special case study this month in a new ezine, Savvy Marketing Secrets, created for young businesses marketing on a budget.
Gift Basket Super Center has a unique line of fresh baked gift baskets for the holidays packed with gourmet brownies, moist pound cake, chocolate chip blondies and coffee. Also new this season is chocolate roses: 12 dozen long stemmed chocolate roses hand wrapped in red foil, packed in a beautiful box and finished in a decorative bow.
Savvy Marketing Secrets specializes in tips, tactics and ideas for one or two-person businesses run from home, a small shop or on the road. In addition to articles about marketing, the ezine offers product reviews and case studies of businesses like Gift Basket Super Center.com.
Marcia Ming, a former business journalist - turned marketing consultant, created Savvy Marketing Secrets, as a cost-effective way to provide valuable information to small businesses with limited marketing budgets. As an African American woman, Ming is committed to the idea of supporting minority and women owned businesses.
She has taught marketing courses at a Small Business Development Center, worked with SCORE counselors and managed a micro loan program designed to nurture startup businesses in poor communities. Many small offline businesses are struggling to create an online presence.
Ming and Kadoche met online in the JumpUp forum sponsored by Intuit.com, the makers of Turbo Tax and QuickBooks. The forum provides virtual networking for small businesses around topics like marketing and financial management.