Madurai, India (PressExposure) May 31, 2014 -- You don't need all that expensive and time consuming market research of the past anymore. Have you ever wondered about the success of Amazon? They have a lot of social features on their site, with great marketing potential. If you have ever ordered something from Amazon, just to find yourself buying another book or DVD because they show you that page where they show the stuff that other members are buying who also purchased what you just bought - you'll know what I mean. Any webshop should have that capacity.
This software is actually easy to get your hands on! By making your site socially interactive for your visitors, you will be applying the insight that has made Google and Amazon successful. You'll soak up what the visitors want and you'll be throwing it right back at them. If you listen to them, extract the value from the network that is forming itself around your products, the network will love you for it.Using social networking software for your site can be done in as many ways as there are social networking scripts. A great way to start is by giving people a forum, or by setting polls. If you are more ambitious, you could create an entire community with your brand all over it.
If you own a website selling shoes, you could build a shoe review site, allowing people to comment shoes. I know a lot of women who would spend a lot of time on such a site! You could use technology like on the Amazon website to measure the popularity of the products you sell. You can have the script automatically show top user rated items on the front page of your site. If your website is getting a lot of hits, you could give them a small marketplace where they can sell second hand products within your niche!
The possibilities are endless. As the web is becoming more and more polluted by link-builders and e-marketers who are all trying to please the search engines, Google will without a doubt look more and more towards social networking sites to calculate the ranking of the sites. It is already more and more difficult to build a couple of hundred links to a website in order to make Google think you are important. Building a social network with an active user community might seem a little more hard work, but it can not be faked. If you do it right and listen to your community, not only will you have returning visitors and customers - you will be listed all over the Google first page results for your niche.