Oakland, California (PressExposure) May 27, 2007 -- Millions of people want to be on Oprah and in O magazine. Will 15 seconds of fame give them what they want?
âSometimes,â says Susan Harrow, media coach, CEO of prsecrets.com, and author of Sell Yourself without Selling Your Soul (HarperCollins).
"We live in a culture where everyone wants to be an instant star. The Oprah Winfrey show and O, The Oprah Magazine, give people that statusâfor a nanosecond or more, depending on their talent, mediagenic ability and the quality of their product, book, service or cause.â
Just about anyone who wants to make it big has The Oprah Show and O magazine at the top of their wish list. "My phone rings off the hook daily from people who want to be on Oprah or be featured in O," says Harrow. "She's got the Midas touch."
But as a former publicist and current media trainer and marketing strategist, Harrow knows this is no small feat. "Oprah has got the golden touch but she's also the gold standard. To make it as a guest on The Oprah Show or in O magazine, you need to have a cause Oprah cares about, a beautiful high quality product, a dramatic story, or different take on relationship issues. It takes a lot of work and focused effort."
After years of helping her clients get placed in such venues, Harrow put together a how-to e-book on the subject: Get Into O Magazine: Ten steps to getting you, your book, product, service or cause into Oprahâs magazine. She interviewed publicity experts and people whose products, book, service or cause had been successful at getting into O, The Oprah Magazine. With that knowledge and over 17 years of public relations and marketing experience, she synthesized their lessons and insights so others could follow suit.
"Getting into O, The Oprah Magazine is like training for the Olympics. It isnât easy. But it can be done. And the results can be phenomenal. One of the people I interviewed compared placement in O to getting an Academy Award. Appearing in O, The Oprah Magazine put many of them on the map,â Harrow notes.
Susan Harrow, media trainer, marketing strategist, and CEO of prsecrets.com has released her 136 page e-book Get Into O Magazine. It is available at: http://www.prsecretstore.com/otheoprahmagazine.html