Greifensee, Switzerland (PressExposure) August 25, 2014 -- How can counter scales contribute to optimizing the in-store grocery shopping experience? METTLER TOLEDO, the world's largest manufacturer and supplier of weighing systems for laboratory, manufacturing and food retail use, has published a free guide called "Optimizing the In-Store Experience".
METTLER TOLEDO has prepared the guidelines especially for grocery retailers who sell fresh food at in-store service counters. The new guide, "Optimizing the In-Store Experience" outlines the wide variety of ways in which today's counter scales can contribute to optimizing shoppers in-store experiences at fresh counters. It is aimed at helping grocery retailers to utilize the potential of their counter scales in order to set themselves apart from competitors, to reinforce their branding and customer loyalty and to improve the shopping experience for their customers while also maximizing profits.
Shoppers spend an average of almost three minutes at the fresh counter per purchase. Shopper marketing at fresh food service counters is aimed at creating the optimum conditions to stimulate profit boosting impulse purchases. Just like the checkout zone and information points, fresh counters are key interfaces between shoppers and store employees in modern grocery retailing. However, unlike when at the checkout, customers are still in 'shopper mode' at the fresh counter. Customer displays on scales at the fresh counter can play a role in shopper marketing, by functioning both as a platform for promotional and cross-selling activities and as a communication channel for branding campaigns.
Features of the guide include:
- How to stimulate impulse buys
- Recommendations to successfully integrate cross-promotion and in-store marketing at the deli counter.
- Process models for in-store digital marketing and shares
- Facts & figures about fresh-counter shopping
The free guide "Optimizing the In-Store Experience" is now available for download at http://www.mt.com/retail-experience?crel=ePR_PP_EN
About Mettler Toledo:
METTLER TOLEDO specializes in the area of precision instruments for professional use. METTLER TOLEDO laboratory instruments are used in research, scientific, drug discovery, and quality control labs, amongst many others in the pharmaceutical, chemical, food and cosmetics industries. METTLER TOLEDO comprehensive industrial solutions cover the various steps in a host of manufacturing processes at many of the same customers that laboratory serves. Solutions range from receiving raw materials through various manufacturing processes, in-line process control and end-of-line packaging control, to logistics and shipping. Increasingly, these solutions are fully integrated into the customer's IT environment, helping automate their workflows. In food retail, our offering for fresh food management ranges from receiving and pre-packaging, to in-store solutions for self-service departments, deli counters, and checkout terminals.