San Francisco, CA (PressExposure) July 22, 2011 -- Coffee drinkers do care about the people of the Earth, the planet we live on. We now have coffee drinkers who care about the survival of coffee farmers and the lands on which the coffee bean is grown. There are specialty coffee drinkers who cherish the survival and health of our mother earth as well as the community of people.
It is a good thing to promote the welfare of the planet and the sustainability of the people. An effort is emerging from the lower ranks of the internet search engines that hopes to broaden the horizon of the Fair Trade Coffee industry. Your Online Coffee.com has entered the arena of support for the Organic Coffee and Fair Trade Coffee trade. Their sights are focused on opening the awareness of coffee drinkers from around the world to the sustainable future of carefully cared for organic coffee farming.
Sustainable Organic Fair Trade Coffee [http://www.youronlinecoffee.com/] is finally becoming a household request. Fair trade is good for the people. Organic coffee beans are healthier for you as well as giving health back to soil in which coffee trees are grown.
Fair trade coffee provides a fair platform for the whole supply chain of this wonderful drink. Organic fair trade coffee beans mean fair prices for those who drink it. It may not be the cheapest coffee to buy however for the quality and sustainability the prices are equitable. It also provides better wages and living conditions for those who grow and produce the sought after bean. Fair trade is an agreement between farmers, workers, shippers, and consumers to care about each other and everyone involved. After all that is what community and health is all about.
Foresight by coffee growers proved beneficial. The few that saw a future for renewed exotic demand set course with new direction. Armed with a brighter knowledge these coffee plantations moved away from the distorted massive commodity market left to flounder by that little coffee shop from Seattle. These foresight seers set their sights on a smaller specialty marketplace. This knowledge was that there would be a need for finely grown and carefully cared for coffee beans. They knew that the land was important, that their community was important, and the survival of quality coffee was important. There would be a need for carefully grown, hand selected, artistically roasted, and rushed to the discerning consumers waiting coffee grinder and brewing system coffee. Out of the fair trade coffee supply grew the expertise to market the perfect cup of coffee. Quality fair trade organic coffee beans are available. Still a consumer can find the organic coffee they seek for their cup of coffee at the corner commodity brewer. Astute coffee drinkers find it a poor substitute for the real experience of fine coffee.