Delhi, India (PressExposure) May 21, 2009 -- The women apparel retailing in India is witnessing rapid development despite the ongoing financial crisis, says RNCOS in its new research report, âWomen Wear Market Forecast to 2010". The market is undergoing a series of transformation driven by changing consumer psyche and evolving market dynamics. Besides, changing fashion statement, rising awareness, media exposure and entry of large number of foreign brand outlets have further given thrust to womenâs apparel industry and also to the dressing style of Indian women.
We have found that the organized womenâs wear market is still at the nascent stage, facing all those problems the branded menâs wear encountered in the eighties. Only 15% of womenâs apparel market was organized in 2007, while 85% of the market was controlled by the unorganized players. However, we anticipate that the organized retailing will represent more than 20% of the total womenâs wear market by 2010. This change in the market will be driven by increasing number of working women, improvement in purchasing power and yearlong promotion and discount schemes that result in the requisite platform for the future growth of the industry.
Despite its own levels of challenges, organized womenâs wear market will grow and emerge as the key segment for retailers in coming years. Although the organized market development slows down for a while, it will not be sufficient enough to hamper the growth momentum in long term.
âWomen Wear Market Forecast to 2010" comprises comprehensive research and rational analysis of the developments and trends observed in the Indian women apparel industry. The report gives a detailed overview of various segments of the women apparel industry, with focus on evaluating the driving forces for the industry. It also underlines the opportunity areas for industry players and gives thorough information of the challenges that the industry will face in near future.
The report provides segmented analysis, current market trends, forecast and the potential growth areas. The information covered in the report helps clients to understand the market dynamics and align their business strategies according to the market trend.
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