New York, New York (PressExposure) February 02, 2009 -- Greetings Outdoor World!
First off let me start by wishing all a very Happy & Healthy New Year! Second, my goals are huge this year! Here's somewhat of a small business success story I want to share.
I started an ultra light Pen Fishing Rod business called http://penfishingrods.com online a while ago. I created my first video when I had the rods & reels manufactured. This is was my first venture in the fishing business so I was just learning about being in front of the camera, fishing on film & all the nervous things that go with it.
I turned a whole 12 hrs of film into this short 4:39 second video, created a youtube.com channel [http://youtube.com/FishingNYC] & uploaded it. Not 5 days later I was getting requests from interested anglers & companies from all over the globe. I started a distribution business & pretty soon business picked up. So I decided to put as much time as I could into promoting, learning about & trying to better my business. Here is my first video http://www.youtube.com/watch?v=BcvXbbUxoWk
The rods we have are only 7Â¾" closed or 4' 9" which is 57" in length. Our new 2009 - '10 Pen Rod Extreme blanks will be 63" or 5' 3". We're trying to attract ice fishing, bass, crappie, pan fish, trout & even moderate carp fishermen on an international level. Our largest carp caught to date was an 8 lb beauty caught on our MX 15 A Rear Drag Reel by Penfishingrods.com Pro Staffer Neil Jary of England & is all caught on video below for you to view. http://www.youtube.com/watch?v=Wb1z1GSvF_0
I then created on of my greatest works to date with my ultra light rods & reels. It's a 3 part bass fishing thrilogy. These videos are a compilation of line stretching, bass jumping, rod bending excitement! Here they are: BASS gone WILD by Penfishingrods.comâ¢ 1 http://www.youtube.com/watch?v=bnrLOyY2EhY BASS gone WILD by Penfishingrods.comâ¢ 2 http://www.youtube.com/watch?v=L4T8qT5q-V0 BASS gone WILD by Penfishingrods.comâ¢ 3 http://www.youtube.com/watch?v=nplomWaRT8I
I recently even created several partners on youtube.com that I collaborate with. I started to implement a program that would allow customers to be sponsored through several means if they created a youtube.com channel & uploaded videos of themselves using our products! Pretty soon the videos started to pile up, first here was 5, then 10, then 15, then 20 & finally in our first year of business we ended 2008 with a whopping 28 videos on youtube.com, several contracts with online outdoor/fishing companies & friends from all over the globe!
It has been an exciting year so far, we have pictures from several parts of the world, different continents, countries & others as well. I would be happy to share my album on here if I only knew how. I am starting to navigate online forums, blog & interact with likeminded individuals.
Let's face it, nobody is going to come banging on mine or any of my customers' doors & handing them a check for $1,000,000 US or placing the keys to a brand new bass boat attached to a pickup truck & saying "Hey, we want you to represent our product". What I'm offering our customers is a chance to live out their dreams of being the center of attention just like the pros, to be a part of the new ultra light movement, creating their own fan base via our products, sharing their talents, getting a chance to interact with other anglers through out the globe by various means similar but not limited to comments, video responses, emails, networking & quite possibly the chance at making international friends who share the same interests.
We have several anglers which I affectionately call "Penfishingrods.com Pro Staffers" who are sponsored by me personally that have earned their right to be called such because of their skills, determination & perseverance in situations where lots of anglers would be stumped. Anyone can pull a fish out of the water with 15 - 20 lb test & a stiff heavy action 7' - 8' fishing rod. However, It takes skill, determination and experience to finesse, outsmart & outlast a nice fish with 4 - 5 or 6 lb test on ultra light Pen Rods! It's a skill that not all anglers possess!
Those benefits bestowed upon my Pro Staffers will continue all through their lives due to their dedication and loyalty shown very early to our cause. Our videos range from Kayak Fishing to large carp & trout to different species only found in NW Australia. Here is a sample from Australia. This my customer Luke. This is one of my favorite videos because it was so simple & all he had was a cameraphone to capture a moment in time fishing with his family. It's a little blurry, but I still love it! Affectionately titled "Don't Worry Be Happy" http://www.youtube.com/watch?v=uwxydM8yZAo
We have a few Canadian anglers currently working on creating our first line of ice fishing videos.
Micheal Graham is an experienced & respected ice fisherman in Alberta who has shown us his skills with ultra light combos & enough nice fish that he pulled through a hole in the ice to make him head of our Ice Fishing Pro Staff. There are many great things to come in the near future, but just like the old cliche "Rome was not built in a day".
There are several back mountain trails, parks, streams, creeks & rivers that are much easier accessed using our products instead of carrying a 6 - 7' rod & reel. We have conveniently placed the weights on our front page for backpackers, hikers & ultra light connoisseurs which are as follows.
Pen Rod Extreme 65.8 grams MX 15A 145.2 grams MX 15G 131.5 grams Front Drag 137.6 grams Large Bait caster 85.4 grams Small Bait caster 63.0 grams Mini Fly reel 57.2 grams Extreme Bait caster 98.5 grams
Essentially what I'm trying to do is bring the world of ultra light fishing into the forefront of the fishing community so that younger anglers will gain interest, learn & start early in their quest to become future, experienced responsible anglers. Our customers have a once in a lifetime chance to live out their dreams of being a "pro fisherman" & becoming a smaller version and different magnitude of Al Linder or Kevin VanDam or any other well known anglers.
To further promote the sport we offer all our customers a $100.00 bonus for catching a fish larger than 8 lbs (our current record) on film using our Pen Rod Extreme series rods & reels. Furthermore as an added bonus of becoming part of the penfishingrods.com family there is a $5,000.00 reward for a world record of any species of game fish caught on our rods & reels as well, providing they follow the necessary steps to secure such a title and the IGFA validates & verifies their claim. However, we may never see that in our lifetime but it's nice to have goals, hopes & dreams to chase even if it's doing something you love like a leisurely sport such as fishing in their spare time.
We offer all of our video makers the chance to do something they love to do & encourage them to catch it all on film so other anglers can follow their legacies & see what it's like to hook, play & catch larger fish on ultra light rods & reels. Ultra light fishing is not a skill that all anglers possess. You quickly learn if you have the patience, skill & determination to be an ultra light fishermen early on in the endeavor or you learn you do not.
I am also hoping to launch the world's first mobile web site [http://FreshWaterFishing.mobi] , [http://BrownTrout.mobi] [http://RainBowTrout.mobi] , [http://SteelHeadFishing.mobi] for mobile devices, PDAs, wireless devices & was hoping maybe you would be interested in a joint venture, or could point me in the right direction!
I want to start The Ultra Light Fishing New World Order! I want to share my videos & knowledge with beginner anglers as well as experienced, avid anglers alike. My largest fish on ultra light tackle was a 28 lb King Salmon in Oswego, NY on 6 lb line. My other ultra light achievements include but are not limited to an 18 lb Steelhead trout aka. Rainbow & several nice sized bass & 1 HUGE 7.9 Brown Trout! My goals for 2009 are as high as a mountain!
Ultra light Pen Fishing Rods offer the chance for anglers to display their skills of finesse fishing using scaled down versions of their favorite rods & reels. This skills teaches perseverance, patience & the appreciation for our fine finned friends. We promote catch & release of all species of fish & at all times of the year to assure a strong future & plentiful stock of quality fish in the future. We're excited that PressExposure.com has a forum in which to contribute free press releases about small businesses & we look forward to being a part of this online community. Our company offers a limited manufacturer's warranty on all of our products. I answer all inquiries about our products & interact with each customer personally. We're open 24 hrs a day - 365 days a year. We will ship our products anywhere in the world!