Huddersfield, United Kingdom (PressExposure) December 10, 2009 -- Leading online retailer Outdoormania has launched a new skiwear division to cater for the demands of the growing UK and European ski community.
The division launched under the Skimania brand, will be highlighted though a new Â£150,000 website at http://www.skimania.co.uk and draws in some of the most respected ski wear brands from the UK and further afield.
The division will offer a wide range of ski clothing and equipment from leading skiwear companies including Trespass, Dare2b, Helly Hansen, Bolle and, new kid on the block White Rock.
Outdoormania marketing director Amanda Bedford commented: "In the last couple of years we have seen growing demand from all areas of the ski community for low price ski clothing and accessories.
"Towards the end of last year as we looked forward to the 09/10 ski season, we recognised that to offer a full skiwear service, we needed a dedicated brand. http://www.skimania.co.uk is that brand."
Skimania will cater for all areas of the skiwear community though has a bias towards entry level and intermediate skiers. The division will offer a wide range of ski clothing including; ski jackets, ski pants and ski salopettes, a wide range of snowboard clothing and a number of accessories including thermal underwear baselayers, socks, gloves hats and ski goggles.
Outdoormania was originally established as a retail division in 2002. At that time it traded from Keswick in the Lake District before moving South to Holmfirth in 2005. Since that time the company has witnessed exponential sales growth through exemplary levels of service and prudent investment.