Indore, India (PressExposure) March 23, 2011 -- Film fraternity attendance supersede previous years
March: In a never before seen turnout from the Indian Film Industry, more than 1500 industry members showed up to support the International Indian Film Academy (IIFA) in its twelfth year and cast their vote for at the IIFA Voting Weekend. The nomination process for the Micromax IIFA Awards 2011, started on Friday, the 4th of March at the J. W. Marriot in Mumbai.
The first day of the Weekend saw Kareena Kapoor and Karan Johar cast the premiere vote to initiate proceedings with members from the fraternity following suit to make the Voting Weekend an unprecedented success.
Over the three-day Weekend, some of the biggest names in the Indian Film Industry supported the event including, Hrithik Roshan, Anil Kapoor, Vishal Bharadwaj, Boman Irani, Riteish Deshmukh, Kangana Ranaut, Arjun Rampal, Vivek Oberoi, Dia Mirza, Sonu Sood, Arjan Bajwa, Neha Dupia, Raakesh Roshan, David Dhawan,Vashu Bhagnani, Chunky Pandey, Ronit Roy, Arya Babbar and Sanjay Kapoor, among many others.
Year on year, industry stalwarts, actors, directors, producers, technicians and composers among others cast their votes, which decide the nominations for the performance categories of the awards. The numbers that come in to vote each year vary between 500 to a thousand, but the twelfth year celebrations saw an astounding 1500+ industry members come in to vote.
Sabbas Joseph, Director - Wizcraft International said, "We are always humbled by the way the fraternity comes out in big numbers to support the IIFA's. This year being our premiere in North America, we are elated at the Voting Weekend attendance, which is proof of the growing support and dedication IIFA has garnered from the film industry."
The IIFA Voting process is a stringent and methodical procedure that is closely monitored by PriceWaterHouse Coopers (PwC), the official auditors for the event. The popular category nominations will then be available for the global audience to participate in the voting process. The final winners of the IIFA Awards are revealed on the night of the Awards ceremony when the envelope is opened onstage, in front of the live audience. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious celebration.
For Further Information Please Contact: