Kings Nympton, United Kingdom (PressExposure) May 25, 2009 -- Take the West Country for example. Historically the biggest family holiday destination for those choosing to holiday in the UK instead of going abroad. The West Country and this beautiful area of it in particular offers a vast choice of glorious locations and holiday cottage accommodation options but reports are that many of these holiday cottage owners are struggling to get bookings for the forthcoming May bank holiday and summer. Holiday cottages in Devon are particularly badly hit this year.
For the lucky ones that have decided to spend a holiday in the UK this is great news as it means they have an increased amount of options available to them and often weekly rates and discounts are reflecting the desperation to get holiday cottages booked.
For the accommodation owners it isnât great news. Richard Harrison, owner of Collacott Holiday Cottages North Devon explains: âWe actually are having a very good year as we have a strong repeat customer base and we invest a lot of effort in advertising, though I know of many other cottage owners and hoteliers in the area that are really struggling. Many expected a bumper year as the recession bites into peopleâs ability to travel overseas but I think increasingly the UK hospitality industry realises that it must do a lot more than sit back and wait for the holiday makers to come. Those that are doing well are those that have diversified, advertised more effectively or are offering mid week or out of season deals for example.â Mr. Harrison goes on to explain; âWe are lucky enough to have a BHS approved horse riding school on site which is a deciding factor for many who book with us.â
Another theory is that there is much speculation about the summer of 2009 being a scorcher. The UK has been deprived of a decent summer for a number of years and many people believe that lots of potential holiday makers have resigned themselves to staying at home and enjoying the sun. Some retail pundits are expecting record sales of barbeques and other summer products which again reduces personal finances and the ability to travel. Press Release Distribution By PressReleasePoint