PAVA Flour Zhitnitsa Earns Recommendation For Cooking Wheat Cakes

Barnaul, Russian Federation (PressExposure) October 30, 2009 -- Recently, bakers and confectioners from across Russia have been presented a new type of wheat flour by Altay company OJSC PAVA. The "Zhitnitsa" product, containing an unusually rich mix of valuable substances, is interchangeable with standard flour grades in production of various bakery items. The latest tests have shown that it serves splendidly in cooking wheat cakes - the much loved Russian pastry.

Technologists of the company developed various formulations for "Zhitnitsa" use, combining it with other flour grades in different proportions, and monitoring properties of dough. The product was applied as a base for flat pancakes and wheat cakes - the result is a healthy and deliciously tasty snack, with the perfect airy texture. The bakery is nicely shaped, and has a distinctive aroma.

"What is especially encouraging for us is that "Zhitnitsa" performs equally well in flavour profile and dietary richness. With this product manufacturers can unite baking experience and creativity, keeping up with consumer-led trends", said Andrey Ananin, PAVA Director General.

"Marketing a truly innovative product requires closer ties with bakers regarding the application. We consult our partners on technology issue, and recommend the best-performing recipes".


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: October 29, 2009 at 10:06 pm
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