PAVA to Continue Manufacturing Flour for Retailer's Private Label

Barnaul, Russian Federation (PressExposure) December 17, 2009 -- PAVA, one of major grain processors in Russia, aims to strengthen co-operation with a large Siberian retail network on supplying flour products to be sold under private label. In autumn, the company signed a long-term contract for monthly shipments of flour to retail shops, which generated significant sales growth.

"This marketing move brings us a vast increase in turnover, and ensures success of brand awareness for the retail stores. Private label co-operation is booming worldwide, and now we have seen its benefits from own experience", comments Andrey Ananin, Managing Director of PAVA. Altay grain processor produces a wide range of flour grades which have gained popularity for their excellent baking characteristics and nutritional value. Contract manufacturing of private label goods is viewed as an effective way to cut marketing costs and an additional guarantee of stable order inflow.

"The project is backed by PAVA solid expertise in flour milling which enhances retailers' image", says Mr Ananin. "Our partners are keen to co-operate and have targeted moving private-label flour produced by PAVA into medium-price segment".

About PAVA

PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: December 16, 2009 at 9:47 pm
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