PAVA to Enhance Flour With Vitamin Complex

Barnaul, Russian Federation (PressExposure) November 12, 2009 -- PAVA, one of the most rapidly developing grain processors in Russia, improves its assortment of flour products. The company mills will enhance flour content with a rich complex of vitamins and minerals, using special equipment. The microdosing line installed on Rebrikha mill allows to fulfill specific orders, according to customer requirements.

The company says that high and first grade of wheat flour will be fortified with valuable substances necessary for a balanced diet. Since flour is a product staple, it effectively serves as an indispensable immune booster, especially for regions deficient in quality nutritious food. PAVA mills have several years experience of cooperating with UN World Food Programme, for which products with customized content were manufactured.

"Individual approach to orders is an essential element of the company's marketing policy, "says PAVA Managing Director. "By adding vitaminised flour to our regular assortment we hope to increase sales, and strengthen PAVA's foothold in a tightly competitive sector".

The Altay flour is famous for its high gluten level, whiteness and superior baking qualities. It is supplied to 68 regions of the Russian market and overseas countries.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: November 11, 2009 at 10:33 pm
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