Boston, MA (PressExposure) September 14, 2009 -- PMG CEO, Ed Hennessy, announced that his firm, the Performance Marketing Group (PMG), has secured a new client that is changing the landscape and setting standards for commercially available Virtual Immersive Simulation Systems targeted at Defense and Military training applications. Heartwood, a California-based, technology innovator focuses on the toughest class of real-world, combat ready training applications. A major project win at Raytheon Systems that supports the Patriot Radar System is designed to assist field-level, technical engineers to perform maintenance and repair functions. This upgrades and replaces a conventional training package. The Heartwood turnkey system advances the application from videos, manuals and paper tests to a complete, PC-based, virtual training program, which has redefined learning system standards. Heartwoodâs experienced 3D modelers, texture artists, animators and game engine programmers delivered a system platform that could not be duplicated in-house and beat the demanding project schedule provided by Raytheon. Heartwoodâs unique, methodology called QAI â Quick Application Implementation â fuels the formula for turning complex, customer projects at an accelerated rate from concept-to-full-execution.
PMG has developed an integrated marketing program for Heartwood to further build and penetrate their position in the Defense & Military and Homeland Security target segments. The program elements consist of Vertical Industry Development, Product Launch for the C2ACT family of systems, Opportunity Development, Target Account penetration (Top 60 U.S. Defense Contractors â Cross-Division), Channel Partner Recruiting and focused Media coverage, with Industry-noted, publications. Heartwoodâs CEO, Raj Raheja, indicated that âPMGâs marketing expertise and mastery of the Defense & Military Market are critical factors. PMG is viewed, as a Strategic Partner.â This segment of the campaign will set the tone for subsequent phases, which will continue building Heartwoodâs position, as the quality leader and generate tangible business. PMGâs Hennessy concluded that âWe have a rich worldwide contact network in the Defense & Military Market that we value and cherish. Our role has been to bring innovative, technology providers like Heartwood to this contact network and literally, serve as, a Matchmaker. Both parties benefit.â
Copyright 2009 Performance Marketing Group Edmond Hennessy
Heartwood is a technology, innovator that specializes in 3D Virtual Immersive Simulation Systems for complex, Defense & Military training applications. The company is ranked, as the 13th fastest growing technology company in the San Francisco Bay Area and its award winning applications have been featured on CNN, Discovery Channel and Entrepreneur Magazine. Heartwood can be visited at: http://www.hwd3d.com