Vancouver, Canada (PressExposure) April 16, 2009 -- In celebration of National Wear Your Pajamas to Work Day (US) on April 16, http://www.PRinYourPajamas.com is offering a 25% discount off âhow to do PRâ products and services that help mom entrepreneurs and small businesses gain the publicity they need in order to attract credibility, customers and sales for their companies. Customers can enter the coupon code PAJAMAS on any purchase from April 14 â 20 and save 25% off an ebook, custom media lists, PR coaching and other services.
Removing the aura of mystery around getting PR
Elena Verlee, a serial entrepreneur mom who has been involved in five businesses and sold two of them, started PR in Your Pajamas after co-founding a quirky online company in 2007 and selling the company just 9 months later - using only PR in her marketing tool box.
âIt made me want to help moms and entrepreneurs with their PR,â says Verlee. âMany moms start businesses in order to spend more time with their family so time and money are scarce resources. Not everyone can afford to hire a publicist, and PR has such an aura of mystery that many wonât even consider it even though getting PR can be so powerful in building their brand quickly, cheaply and attract customers who would buy â if only they knew about the company.â
Practical publicity tactics make getting PR accessible to anyone
With rave reviews for the initial ebook for mom entrepreneurs, and clients asking for more help with how to do PR, PR in Your Pajamas has now evolved into a blog and a boutique consultancy providing entrepreneur moms and small businesses with do-it-yourself PR tools previously inaccessible to those with limited budgets.
Jill Earthy, co-founder of MomCafe.net adds: âMany people feel overwhelmed by the thought of working to get PR, not realizing how essential it is to grow a successful business. Elena takes the work out of this task, making it easy, fun and accessible to anyone. By providing clear steps, multi-tasking Mom entrepreneurs will be able to tackle PR with confidence.â
âAfter just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days!â says Edwin Yeh, CEO of investment firm St. Johnâs Capital Group. âThe story gave us immediate expert status and revitalized our PR. I would recommend PR in Your Pajamas not just for entrepreneurs starting out, but also for any business that hasnât fully utilized the power of PR.â
About Elena Verlee: Elena Verlee is founder of an international PR agency for large technology clients, a coaching company for entrepreneurs and now http://www.prinyourpajamas.com, which focuses on mompreneurs and small businesses. She is a âlifestyle entrepreneurâ and splits her time living in two countries, with her two children and husband. For Images: http://www.flickr.com/pajamaspr