Wymeswold, Leicestershire United Kingdom (PressExposure) December 05, 2011 -- Wymeswold, Leicestershire 05 December 2011: PTP, a well-known provider of business training in the United Kingdom, is offering a training programme in Relationship Marketing, which has the CPD value of 5.5 hours. The course is designed for experienced marketing professionals with the objective of upgrading their skills. The programme suits anyone involved in maximising business opportunities with existing and potential clients. The fee for the programme is £425.00.
The programme explains the concept of selling to customers. Every customer is unique in a manner and you can segment them by value, pattern and buying criteria, to influence them. Relationship Marketing does not just provide for the needs of every customer, but anticipates it.
The programme gives professionals ideas on how they can adjust their marketing strategy based on the buying behaviour of their customers. It begins by explaining various theories of marketing, subsequently introducing the concept of relationship marketing and giving ideas about the implementation. The course reviews the current marketing activity of the delegates, putting together a marketing plan that combines the elements of both the approaches.
The course begins with the introduction of course objectives followed by sessions Theories of Marketing (The 7 Ps and best marketing practices), TASK 1 (Strategic marketing options), TASK 2 (What is relationship marketing?), The Importance of Relationship Marketing (Lifetime values using pre-course assignment), Your Marketing Choices (The Marketing Mix) and TASK 3 (Impersonal v Personal Marketing).
Post lunch sessions are Organisational Buying Behaviour (Wind's 12 Stage Model), TASK 4 (Developing Relationships with the Five Types of Group Decision Makers), and Planning and Control (Using the SOSTT +4Ms effectively). Under TASK 5 and TASK6, delegates will learn to develop marketing ideas around a specific campaign and measure effectiveness of different marketing options respectively. The programme concludes with the summary of content and action plans.