London, United Kingdom (PressExposure) June 12, 2014 -- PUMP! Underwear has just been launched at VOCLA.com, the online men's designer underwear store. PUMP! is a Canadian brand, based in Montreal and offers a selection of underwear for the athletic guy. The designs aim to cross over between sports and fashion, incorporating long-lasting micro-mesh material which ventilates to keep you cool and dry. The brand's designs are bold with funky and wide waistband designs, stripes and bright colours. But the brand has also concentrated on quality, adding spandex to the micro-mesh to make it durable and to allow it to stretch for a great fit. PUMP! has also created elasticated leg openings for an improved and more flexible fit around the leg. The cotton front pouches are double-lined for additional comfort. To add some practicalities, some of the products have a front fly and some have front pockets. PUMP believes that their underwear should "feel natural and comfortable yet also be durable and of the highest quality."
The PUMP! underwear brand was launched in 2009, starting with graffiti style painting on their underwear and has since grown each year to become a popular men's underwear brand. Their Touchdown and Jogger boxer styles are particularly popular with the young and fitness-focused market. They are unique in their use of high quality micro-mesh to provide breathable underwear. The PUMP! brand adds new colours to the collection each year and offers a range of boxers, briefs and jockstraps. The latest products have been named after the wildest beasts of the animal kingdom and some birds of prey, such as Tiger, Panther, Falcon and Raven. The colours of the products have been matched to these bold themes.
VOCLA is one of few UK based retailers to offer the brand and regular customers have already taken to the PUMP! collections, particularly the boxer styles.