Panama City Beach, FL (PressExposure) July 02, 2009 -- Award-winning destination Panama City Beach, Fla. partners with YouTube on a cutting-edge online advertising campaign launching this week.
Upload a video to YouTube, and chances are good youâll receive an ad to enter Panama City Beachâs online video contest. âVisit RealFunContest.com,â the copy beckons. âWin your share of $50,000 in cash and prizes.â
âOur new ads leverage the phenomenal popularity of YouTube to gain exposure before a vast audience of people who like to produce and upload videos,â says Dan Rowe, president and CEO of the Panama City Beach Convention and Visitors Bureau (CVB). âThe campaign is a wonderful way to reach tech-savvy consumers with information on our new online video contest.â
Panama City Beachâs Real Fun Contest ads on YouTube are expected to reach more than 11 million video enthusiasts through September 7. Lively copy and graphics will light up computer screens nationwide with special focus on the destinationâs major drive markets.
âWeâre delighted to partner with the Panama City Beach Convention & Visitors Bureau on this innovative campaign,â says Jason Dung, sales representative, Google Media Partnerships. âBy leveraging the power of Google and YouTube advertising, the CVB becomes one of the premier pioneers of online destination marketing.â
âThe Panama City Beach video contest ads tap into an outstanding opportunity to increase online exposure and user interaction in a unique way,â he continues. âGiven the massive reach of YouTube and the targeted nature of this campaign, weâre confident the destination will enjoy great returns on their advertising.â
Winners Panama City Beachâs Real Fun Contest ads on YouTube tie into the fast-growing popularity of online videos with an innovative travel personality twist. The contest features a grand total of $50,000 in cash and prizes. Through July 31, consumers are invited to visit http://www.realfuncontest.com and take a quick quiz to determine their Panama City Beach travel personality: Eco-Seeker, Wave Warrior, After Dark Shark looking for glittery nightlife, Soul Surfer who loves long strolls on the beach, or a leader of the family-friendly Sandy Bottom Bunch. Then, they can produce an original video that shows off their travel personality. The top videos for each travel type will be showcased for online voting. The winner in each category gets $10,000 in cash and prizes, including five-night vacations in Panama City Beach.
Depending on the travel personality, prize packages include: romantic dinners, dolphin tours, passes to family attractions, spa packages, full-day fishing excursions, seaplane rides, golf, water parks, wine tastings, VIP cards to nightlife hot spots, Yolo boards, iPods, professional cameras complete with photography lessons and more -- all included.
Panama City Beach's advertising campaign with Google and YouTube covers all phases of the contest, including submissions and voting. When the submission phase ends July 31st, revised ads will invite YouTube visitors to go to Realfuncontest.com to vote for their favorite video.
âThe contest, like the entire marketing campaign, spotlights Panama City Beachâs wide-ranging appeal,â Rowe remarks. âA favorite for generations of travelers, the destination today offers something for everyone, from unparalleled beaches and water sports to world-class shopping, dining, entertainment and nightlife.â
The YouTube ads and contest are part of Panama City Beachâs integrated summer marketing campaign, which also includes a new interactive Web site, television commercials, billboard and online advertising.
Also this summer, Panama City Beachâs bright imagery enlivens computer screens nationwide on Facebook, NBC.com and HULU.com. High-impact billboard ads feature the campaignâs new imagery in key drive markets.
About Panama City Beach Panama City Beach boasts 27 miles of sugar-white sand beaches bordering the clear, emerald-green waters of the Gulf of Mexico and St. Andrews Bay. The Northwest Florida community is home to St. Andrewâs State Park, a Top Three beach on the 2009 TripAdvisor list of Americaâs best beaches. Panama City Beach also enjoys recognition as a premier beach destination by CondÃ© Nast Traveler, The Travel Channel, USA Today, Southern Living, Dr. Beach and the Clean Beaches Council. Family attractions, championship golf courses, sporting events, award-winning dining, predictably sunny weather and a vast number of recreational activities draw visitors to this seaside community. For more information, call 1-800-PCBEACH (850-233-6503) or check out the official Web site of the Panama City Beach Convention and Visitors Bureau, http://www.visitpanamacitybeach.com.
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Jeanette Chin Ypartnership Public Relations firstname.lastname@example.org (212) 561-9353
Sharlet Brennan Ypartnership Public Relations email@example.com (407) 838-1707