Wynnewood, PA (PressExposure) November 19, 2009 -- Pennsylvania Perinatal Partnership Taps Hollister Creative for Campaign about Depression During & After Pregnancy
The Pennsylvania Perinatal Partnership (PPP) tapped the writers and designers at Hollister Creative to launch a website and publish a booklet raising public awareness about depression during and after pregnancy. Hollister Creative, a Philadelphia area marketing communications firm, developed the campaign slogan âDepression Steals the Real You,â and wrote and designed the booklet and the website, [http://www.DepressionStealsThe] RealYou.org.
The PPP is an organization of health professionals working to improve the health of women and children in Pennsylvania through education, advocacy and collaboration. Funding to develop the content and design the booklet and website came from the Pennsylvania Department of Health and the Pennsylvania Department of Public Welfare.
âWe hope this public awareness campaign encourages women who have perinatal depression to get help,â said Joanne Craig and Kate Maus, Co-Chairs of the PPP.
At [http://www.DepressionStealsThe] RealYou.org, site visitors can read four powerful personal stories about women struggling with perinatal depression, how it affected partners, family members and friends, and what led those women to get help so they could start feeling like themselves again.
The website also provides information about the condition and its symptoms, why many women donât seek help, and where to get help or learn more. A 10-question quiz helps pregnant women, new mothers, their families and friends learn whether they or someone they know is at risk of perinatal depression.
The booklet can be downloaded from the website and viewed on a computer or printed out. The booklet and website content are identical.
Hollister Creative previously worked with the PPP to design the organizationâs website, [http://www.PaPerinatal.org]. That site has resources for health professionals concerned with improving pregnancy outcomes in Pennsylvania as well as resources for women and families on having a healthy pregnancy.