Peoria, Illinois (PressExposure) May 28, 2009 -- These are exciting times for the Heritage Buick dealers in Peoria, Illinois! Buick ranked #1 in the J.D. Power and Associates 2009 Vehicle Dependability Study, knocking Lexus from the top spot for the first time in 14 years. The individuals at Heritage Buick, as Buick dealers in Peoria, Illinois, knowing the quality of car they have been providing to the community all these years, are happy the Buick brand is finally being recognized with the honor of most dependable.
The Buick brand has been in the top 10 for the past decade and also has ranked highly in J.D. Power's Initial Quality Survey, which measures consumer impressions during the first three months of ownership. Receiving high marks in initial ownership and long-term dependability makes for an attractive combination whether car buyers are seeking a Peoria used Buick or new Buick auto.
The dependability study measures problems experienced by original owners of three-year-old vehicles, in this case the 2006 model year, and was reconfigured by J.D. Power this year to include 202 problem symptoms across all areas of a vehicle. Overall dependability was determined by the level of problems experienced per 100 vehicles.
This distinction is big news for Buick, as consumers are now, more than ever, keeping cars longer and shopping for cars that they can trust to last many years. Pair the fact that J.D. Power rated the Peoria Buick LaCrosse the most dependable mid-size car with the LaCrosse's design popularity, and you have to say Buick is doing a lot of things right. As a Peoria Buick LaCrosse dealer, Heritage Buick dealers in Peoria, Illinois know how much customers have enjoyed the dependability of their LaCrosse sedans.
"In the current economic climate, consumers are delaying new-vehicle purchases and keeping their vehicles longer--the average age of a vehicle at trade-in has increased to 73 months in 2009 from 65 months in 2006," said David Sargent, vice-president for automotive research at J.D. Power & Associates. "The challenge that the brands have is everybody's getting better all the time so you have to get better faster than everyone else. It's hard to turn these things around overnight."
The award figures to affect Peoria used Buick sales, as well. Heritage Buick managers say that what consumers look for in a pre-owned vehicle is dependability, and the ability to offer a buyer a Peoria used Buick vehicle now carries more weight with the J.D. Power award. Managers at the Peoria dealer said they have seen an increase in Peoria used Buick sales dating back to last year, as car buyers began to notice the value of a Buick before it received top honors for dependability. Additionally, they said calls coming into the dealership about the Peoria Buick LaCrosse have increased since the J.D. Power rankings were released.
The difficulty in turning a reputation for dependability around overnight was not a concern for the always highly ranked Buick brand, but finally reaching the peak proved just as difficult. Looking at the quality of Buick's newer models, I expect them to remain at the peak of dependability. And that should keep the salespeople at the Heritage Buick dealers in Peoria, Illinois dependably busy.