Gurgaon, India (PressExposure) October 20, 2009 -- New Delhi: Youâve just banged up your dadâs car! Your parents come home to find you getting cozy with your date!! Do these situations sound familiar? But the solutions need not, as Pepsi launches the Pepsi âWhatâs Your Way?âcampaign where Youngistaan gives cool solutions to tricky day to day situations which often land them in a fix.
So what is so different about this campaign?
Itâs all about connecting with Youth in their own space. Whether it is engaging with the 30 million youth on the internet, co-creating with the 6-odd million youngsters on social networking sites, or connecting with 250 million youth on their mobiles, the Whatâs Your Way!â campaign, is a conversation between the Youth & Pepsi in a fun environment.
But whatâs in it for âYoungistaanâ?
Youngistaanis compete for the cool quotient online, by testing their cheek and wit to solve for tricky situations presented to them. Pepsi gives the 4 coolest Youngistaanis (with the highest votes) a chance to appear on the Pepsi âMy Canâ. Whatâs more, everyday one youngster gets a chance to become the âYoungistaani of the Dayâ entitling them to a monthâs supply of free Pepsi and Rs.5,000 as SMS talk time. Participants can also win âWhatâs Your Wayâ ringtones, and free talk time. Pepsi aims to give consumers more than Rs. 20 lakh worth of free talk time.
How can you participate in the contest?
Write in a cool and whacky solution to the tricky situations mentioned on the Pepsi âMy Canâ or Pepsi 600ml PET label, send them through a SMS to or by calling 9004422222. Consumers can also participate by logging on to [http://www.youngistaan.com]. You can also publish your answers on your Facebook, Orkut and Twitter profiles to gather votes.
This exciting promotion stretches beyond traditional media, to digital, with new engagement modules â online and on-ground. The aim is for Youngistaanis to interact with the idea and even co-create their own situations, while having a lot of fun through applications such as the âwhack-o-meterâ on Facebook. With âMy Radio, My Wayâ, Pepsi will create a mobile radio studio which will go to campuses, from where Youngistaan can play the music it likes â their way!
Aimed at youth, the campaign targets cities like Delhi & NCR, Chandigarh, Patiala, Kota, Lucknow, Kanpur, Chennai, Bangalore, Cochin, Manipal, Kolkatta, Mumbai and Pune. So get set to top the Whack-O-Meter by answering âWhatâs Your Wayâ.
* Pepsi launches integrated marketing campaign âWhatâs Your Way!â with new engagement modules across print, TV, radio and digital. The campaign focuses on the personal choices and the âownâ way of the Youngistaanis.
* With social media as a core component, âWhatâs Your Wayâ emphasizes on co-creation and fun!
* Four coolest Youngistaanis who top the Whack-O-Meter can win the chance to appear on the limited edition Pepsi âMy Canâ. One monthâs supply of Youngistaanâs favorite drink â Pepsi â and Rs 5,000 as SMS talk time to be won daily by the âYoungistaani of the Dayâ.
* Participants can also win âWhatâs Your Wayâ mobile ringtones, and free talk time. Pepsi aims to give consumers more than Rs. 20 lakh worth of free talk time.
Sandeep Singh Arora, Executive VP - Marketing, Cola, PepsiCo India comments on Pepsi Whats Your Way Commenting on Pepsiâs new initiative, Mr. Sandeep Singh Arora, Executive Vice President â Marketing, Cola, PepsiCo India said, âPepsi has always been synonymous with youthfulness, a âCan Doâ attitude and âDare for Moreâ spirit. With Pepsiâs newest campaign-âWhatâs Your Wayâ, Pepsi aims to take engagement a notch higher by starting a dialogue with youngsters, thereby becoming a part of their conversations.Today many brands are vying for share of mind in the youth mind space. With our new programme Pepsi will attempt to reinforce the equity it enjoys amongst youngstersâ he further added.
Ranbir Kapoor According to Pepsiâs brand ambassador â Ranbir Kapoor, âPepsi has always been the voice of Youngistaan echoing their dreams and aspiration. With âWhatâs Your Way!â, Pepsi brings alive relatable situations which each one of us are familiar with and challenges us to gives the most whacky and cool responses. This campaign will surely have every youngster vying to be on their Pepsi âMy Canââ.