Cedar Rapids, IA (PressExposure) December 30, 2008 -- Per response or per inquiry radio advertising is more popular during tight economic times. Total Success Advertising has added a fundraising element to attract radio stations of all formats interested in creating a revenue stream to assist Iowa residents who have suffered loss during last summer's flooding. Here's how it works. Stations run an advertising schedule and are paid for each call that is generated. In addition, with each call generated a donation is made to non-profit organizations who are helping with flood relief efforts in the midwest.
"When the flood hit last summer, it was big news but with Katrina we've discovered that it often takes years to restore normalcy in many of these areas," says Jim Ball President and CEO of Total Success Advertising. "We saw an opportunity to leverage our services and expertise to help struggling families who may still be months away from getting any government relief. We felt that we could partner with radio stations offering per inquiry advertising campaigns to them and take part of our commissions and donate it to organizations who are providing supplies to the effort. It feels good to know that we can help so many and the response from radio stations has been terrific.
Other disaster relief projects are planned for the future including helping many homeless from the recent wildfires that burned hundreds of homes in Southern California last fall. "We want to help with other projects sure. There are always going to be disasters and therefore, there will always be organizations needing financial assistance to provide for disaster victims. It is our desire to be able to respond quickly to disasters when they happen."