Pottstown, PA (PressExposure) August 20, 2009 -- Performance Food Centers became involved in finding a cure for ALS when friend and fitness industry veteran Augie Nieto was diagnosed with the condition in 2005. âThe juice bar and fitness industries are a tight-knit groupâ said John Hocker, Vice President at Performance Food Centers. âWeâre familiar with Augieâs battle with ALS and we want to help him and others afflicted by this condition.â
Augie Nieto has been a leader in the fitness industry for nearly three decades; since his diagnosis, Augie has worked tirelessly to raise funds to find a cure. A progressive neurodegenerative disease, ALS affects nerve cells in the brain and spinal cord that eventually cause complete paralysis. As Co-Chairman for the Muscular Dystrophy Associationâs ALS Division, Augie and his wife Lynne lead the âAugieâs Questâ fundraising initiative to help find a cure for this affliction.
With a focus on the nutrition and vitality of its customers, Performance Food Centers feels that every juice bar business should support a cause like Augieâs Quest. In an effort to âwalk the talk,â the smoothie juice bar supplier assembled staff to develop ideas on how it could support this worthwhile cause.
The result is a delicious, Orange Creamsicle shake that will delight every smoothie juice bar customer. Featuring 100% crushed fruit, Vanilla Whey Protein Isolate and plenty of Vitamin C, Augieâs Shake is sure to please. Available in 900+ Performance Food Centers juice bars across the country, Augieâs Shake will be a perfect way to both recover from a hard workout and help others.
About Augies Quest: Augieâs Quest, the Muscular Dystrophy Associationâs ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and cures for Amyotrophic Lateral Sclerosis (ALS or Lou Gehrigâs Disease). More information: http://www.augiesquest.org/