Pervasive Media and eNom Create Partnership to Build a Better Internet

Southampton, (PressExposure) November 21, 2008 -- Pervasive Media®, a newly-formed company specializing in domain-related business enterprise, today announced it will join forces with eNom®, a leading provider of domain name registration services, in submitting bids to create and manage registries for new generic top-level domain extensions.

The bids will be submitted to the Internet Corporation for Assigned Names and Numbers (ICANN), the oversight body for the Internet’s addressing system. The announcement was made following ICANN’s quarterly meeting in Cairo, Egypt.

On June 26, ICANN’s Board of Directors approved an expansion of the Internet’s addressing system and announced it would accept bids to widen the field of non-community related domain extensions, or generic top-level domains (gTLDs), for the first time since 2000. Currently, there are 21 generic domain extensions, including .com, .net, .org, .info and .biz, with over 100 million active registrations.

“As the Internet grows and flourishes, it is increasingly difficult for users to cut through the noise and find what they are really looking for,” said Mickey Beyer-Clausen, President and CEO of Pervasive Media. “Domain names are an essential online marketing tool and critical to all aspects of an Internet presence and promotion. Providing more focused domain extensions has the potential to revolutionize how users operate and communicate online. We applaud ICANN for recognizing and promoting the potential of domain names to lay the groundwork for a better Internet.”

As part of the relationship, Pervasive Media will coordinate the submission of bids, as well as manage the launch of any new domain extensions awarded. eNom will operate the registry and will work closely with Pervasive Media to coordinate the registry/registrar launch in the event of successful bids.

“eNom sees this as a great opportunity to shape the future of the Internet, which is why we’ve committed to building a state-of-the-art registry platform to ensure we have the most flexible, reliable and stable registry infrastructure available,” said Paul Stahura, Founder of eNom and Chief Strategy Officer at Demand Media, the parent company of eNom. “By teaming up with Pervasive Media, we have a leadership team that truly understands what works in the domain space, and how best to leverage new domain extensions to enhance the user experience online.”

The partnership brings together individuals with deep experience in all aspects of domain registration, management and marketing. Mickey Beyer-Clausen was the Co-Founder of Ascio/Speednames that created one of the most successful and versatile domain name search and registration engines in the world and one of the first to specialize in corporate domain protection. While at Ascio/Speednames, Beyer-Clausen also co-founded Afilias in 2000, the exclusive registry for .info, the Internet's first unrestricted top-level domain since .com. Paul Stahura is the Founder and CEO of eNom, the leading provider of domain name registration, which was acquired by Demand Media in 2006. eNom currently ranks as the second largest domain name registrar worldwide with over 11 million names on its platform.

Pervasive Media intends to bid on domain extensions that will add value to particular communities and user groups. “Our domains will have value based on what they identify, not in their ability to mislead web users. It’s contrary to our business goals for trademarks to be infringed upon,” added Beyer-Clausen.

About Pervasive Media Pervasive Media was established in response to ICANN's decision to open up the domain space to new generic top-level domain extensions. Its goal is to help responsibly increase the Internet addressing system by becoming the most stable, responsible and innovative registry. For more information about Pervasive Media, visit http://www.pervasive.info.

About ICANN The Internet Corporation for Assigned Names and Numbers or ICANN was formed in 1998 as a not-for-profit, multi-stakeholder organization. The mission of ICANN is to coordinate, at the overall level, the global Internet's systems of unique identifiers, and in particular to ensure the stable and secure operation of the Internet's unique identifier systems. The decision to launch the coming new gTLD application round followed a detailed and lengthy consultation process with all constituencies of the global Internet community. Representatives from a wide variety of stakeholders - governments, individuals, civil society, business and intellectual property constituencies, and the technology community - were engaged in discussions for more than 18 months. The culmination of this policy development process was a decision by the ICANN Board of Directors to adopt the community-developed policy in June 2008 at the ICANN meeting in Paris. Currently, there are 21 generic domain extensions, including .com, .net, .org, .info and .biz., with over 100 million active registrations. For more information about ICANN, please visit http://www.icann.org.

Mickey Beyer-Clausen Bio Mickey Beyer-Clausen is the Founder, President, and CEO of Pervasive Media. He is responsible for the company's overall strategy, day-to-day operations, and leveraging the company's strategic partnerships to build a responsible and innovative registry. In the 1990s, he became one of the first to launch and develop successful Internet businesses with an emphasis on domain names. In 1997, Beyer-Clausen founded Internet Payment Systems, an online payment gateway, followed by Speednames in 1999 that became one of the most versatile domain name search and registration engines in the world. In 2001, Speednames was divided into two business units - a retail unit and awholesale unit - to increase services provided to ISPs and telcos. Today, the wholesale unit, Ascio, is a provider of private label solutions to over 300 telecom operators, web hosting companies, Internet access providers, and IP law firms throughout Europe. Both Speednames and Ascio were acquired January 17, 2007 by Group NBT. During his time with Speednames, Beyer-Clausen co-founded Afilias in 2000, the exclusive registry for .info - the Internet's first unrestricted top-level domain since .com and widely recognized as the most successful new gTLD. As Co-Founder and Board Member of the Afilias consortium, Beyer-Clausen was pivotal in creating the application to ICANN foran unrestricted .info domain. .info was approved as one out of only 7 new top-level domains and is currently being used by more than 5 million Internet users globally. Most recently, Beyer-Clausen cofounded and headed Trunk Archive - a full service image-licensing agency representing the most engaging and sought after contemporary photographers. Beyer-Clausen is involved in philanthropy through his 501(c)(3) private foundation, Happiness Foundation.

Contact: Shonna Keogan Pervasive Media, Inc. Southampton, NY 1-917-660-7462 sk@pervasive.info http://www.pervasive.info

About Pervasive Media, Inc.

The Internet Corporation for Assigned Names and Numbers or ICANN was formed in 1998 as a not-for-profit, multi-stakeholder organization.

Press Release Source: http://PressExposure.com/PR/Pervasive_Media,_Inc..html

Press Release Submitted On: November 21, 2008 at 2:49 am
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