Armidale, Australia (PressExposure) February 02, 2012 -- Petals Florist Network, a leading floral relay service offering hand-arranged, hand-delivered flower arrangements by local florists throughout Australia and New Zealand, announced today it has launched another six (6) exclusive items for Valentine's Day.
Petals released its first occasion specific products in December 2011 for Christmas. The launch of the new products in December was a success with Petals receiving positive feedback from both florists and customers. After the success of the new product launch in December, Petals decided to extend its occasion specific products to other major floral holidays including this Valentine's Day.
The new and exclusive range of products strengthens Petals best-in-class product selection. The items have been designed specifically for the Valentine's Day holiday. The new product designs include a variety of red and pink flowers including roses, lilies and carnations in unique bouquet and arrangement styles. These styles have never been seen before in Australia and are only available at Petals.
The Valentine's Day items will be offered to consumers through Petals' new redesign consumer web site, http://www.petals.com.au, as well as Petals' extensive network of 1,600 local, quality conscious florists from Australia, New Zealand and around the world.
"We were extremely excited to introduce holiday specific products in December and were pleased with the great response we received from our customers," said Petals' Managing Director Michael Martin. "Moving forward for 2012, we plan to launch products for all our major floral holidays. We will be supporting each new product launch through a series of in-store merchandising, direct mail and online campaigns including social media and email campaigns."
The launch of the new Valentine's Day products is just one of the many exciting changes planned for Petals Network. In 2012, consumers can expect to see a greater range of new products and redesigned services offered by Petals Network.