Kuala Lumpur, Malaysia (PressExposure) July 21, 2011 -- During the period of massive growth in pharma, most of the pharmaceutical companies employed noise-approach to drive sales growth. The sales strategy was all about getting more representative into the field. However in Asia Pacific, with budget constraint and lack of new molecules, pharma is facing high competition level and share-of-voice model is starting to be ineffective and inefficient.
Therefore, eliminating ineffectiveness is crucial as we are now moving forward. It is no longer only reaching required call numbers, coverage and frequency. SFE has evolved as an understanding of business, execution of sales & marketing . Stimulating sales force in the pharmaceutical industry can be executed through utilizing the latest trend :e-detailing. It is one of the trust builder tools supporting good relationship with customers and generating a more lucrative ROI. Higher sales revenue can be improved also by multi-channelled marketing.
Following the latest in driving sales excellence, how can companies customize the field of force deployment?
Pharma sales can achieve this through generating value-added quality interaction between representative-physician relationship. In addition, companies can re-energize SFE and secure a larger share as it will be discussed by experts in the Pharma SFE Forum held in Singapore on the 15th - 16th November 2011. Enterprises will also have the chance to master the fine art of coaching and mentoring provided by experts. Professional speakers will share through analysing coaching tools and will be able to provide behavioural guidance to sales representative. It will ensure that pharmaceutical companies are moving towards its determination to succeed in their industry.
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