Philadelphia, PA (PressExposure) September 19, 2009 -- Philadelphia web design and online marketing firm Context has announced a new and forward-thinking service offering that CEO Jim Keller calls âa replacement for the traditional, outdated web design and web development process that so many organizations are still conceding toâ. Keller continued, âmany of our competitors are still approaching the web the same way they did five years ago, without accounting for the fact that, simply put, we're operating on a completely different Internet than we were back then.â
Keller explained that rather than focusing on how eye-catching the web design is, the real focus should be on how well the website performs in generating return on investment. âThere are a lot of reasons why a visitor will click to continue or click their back button,â he added, âand what we do is to minimize or eliminate the things that make them click away rather than continuing toward a conversionâ. A âconversionâ can be a product sale, a warm lead for the sales team, a newsletter signup, or any pre-defined goal that the website is geared toward.
Context has developed a four-step process [http://www.contextsolutions.net/process/overview.html] to re-invent an organization's web presence so that rather than acting as a static brochure, their website can capture new business in ways most companies never thought possible. The final piece of the offering is based on what Keller called âdata-driven decision makingâ. He added, âevery month, we take a look at the metrics .Not just hits and unique visitors, but really look at what people are doing on the site and where they're reaching our goals and where they don't seem to be. We make the data actionable, and then change or update the website on a regular basis based on what we're seeing. Everything is based on hard numbers.â