Philippines' Own Jollibee

Pasay City, Philippines (PressExposure) May 25, 2009 -- One of the best fast-food restaurant in the Philippines today is Jollibee. For years, Jollibee has been there providing some of the most delicious and mouth watering burgers, fries, pastas, and deep fried chickens. Jollibee has been site for some of the grandest birthday party a kid could ever had. So what make's Jollibee, Jollibee?

Part of what makes Jollibee so popular is its dedication to provide food that hits the unique craving of Filipinos, a sudden spur of taste coming from their unique burgers to their one of a kind spaghetties. Other than American fast food menus, Jollibee is also known for providing a number of Filipino favorite dishes such as Palabok, Tocino, Tapa, Longaniza, and more. Because of their innovative ideas to promote not only their delectable collections of American fast food, but some of the most unique Filipino favorites, Jollibee has become one of the biggest fast food restaurant in the world. Today's Jollibee now competes with other big fast food restaurants such as McDonald's, Wendy's, and Burger King. Visit the jollibee philippine website [] to learn more about Jollibee.

Other than Jollibee's own success in its own brand, Jollibee also has other successes in other fast food restaurants it acquired during its road to success. The company acquired 80% of Greenwich Pizza in 1994, enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. In 2000, the company acquired Chowking, allowing Jollibee to be part of the Asian quick service restaurant segment. Visit the jollibee philippine website [] to learn more about Jollibee.

Other than local fast food restaurants, Jollibee is also known to have acquired Chinese fast-food chain known as Hong Zhuang Yuan in 2007. Jollibee purchased 70% of Taipei restaurant Lao Dong in June and Chun Shui Tang tea house in 2006. In 2004, Jollibee acquired Chinese fast food chain Yonghe King for $22.5 million. Jollibee entered into a joint-venture contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro in New Mexico, in which Jollibee will have a 12% stake for $950,000. Visit the jollibee philippine website [] to learn more about Jollibee.

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Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo -

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Press Release Submitted On: May 25, 2009 at 4:00 am
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