Philips Wins DOE's $10 Million L Prize for 60W Incandescent Terminator!

Honolulu, HI (PressExposure) August 14, 2011 -- How would you like to win ten million dollars?!! Most of us will never accomplish that, but all of us can at least benefit from a great new product from Philips Lighting. You can set your pig-tailed CFL light bulbs aside now if you want! Philips has just won the DOE's $10 million L Prize Competition for creating the most affordable and effective light bulb! This was the creation of a decidedly non-curlicue 60 watt equivalent LED lighting solution. Philips was named the first winner in the 60W replacement bulb category at a Washington DC event, yesterday. It has taken three years to find a winner capable of meeting the high standards set forth by the DOE. For the Doe and public at large, it wasn't just a question of being able to product a great product in the lab, but of "ensuring that performance, quality, lifetime, cost, and availability meet expectations for widespread adoption and mass manufacturing." Philips has succeeded. DOE requirements further stipulated that the 60W incandescent "killer" or "terminator" use less than 10 watts of power, and provide energy savings of 83 percent. If Americans replaced all of their 60 watt incandescent lamps with Philips' dynamic winner, the DOE estimates savings of $3.9 billion in a single year. The bulb is expected to hit shelves very soon - as early 2012.

Hawaii has the nation's highest kilowatt rates, and so demand for this new product is expected to be very keen in the Aloha State. 21st Century Lighting Enterprises is already offering a close equivalent to this dynamic new LED by Philips. They offer a Philips 12.5 watt LED that looks just like this one, and provides an outstanding 800 lumens of light, or what is the equivalent of a 60 watt light bulb. (The new 10 watt version will provide 900 lumens at 2.5 watts less.)

So where and how do we find such a bulb? If you want to shop online, consumers nationwide can look for this on the web by typing in EnduraLED or more specifically "12.5 watt EnduraLED" or "Philips 12.5 watt EnduraLED." You can also find it by visiting leading light bulb web sites like or

So what can we expect in the future? Stay tuned! Another leading edge technology company named Switch also intends to introduce some beautiful 60 and 75 watt LED incandescent equivalents before the end of this year.

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Press Release Submitted On: August 14, 2011 at 7:07 am
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