Altrincham, United Kingdom (PressExposure) June 24, 2011 -- AS BRITAIN is in the grip of prom fever, photographers are cashing in as extravagant teens vie to outdo each other.
Proms have become big business in Britain as GCSE students celebrate the end of their exams. Many events are months in the planning with school leavers donning expensive suits and dresses to mark the occasion.
The success of US TV shows including Glee and My Super Sweet 16, have contributed to the growth in US-style school-leaving parties.
Experts say photographers are cashing in on the trend, taking photos before and during the event.
However, they are warning that parental consent should be obtained for close up photos that are published featuring anyone that is under 18. Photographers should approach the school to get consent.
Steve Hewlett, from photographers insurance specialist InFocus Insurance, said:
"Proms can be big business for photographers as teens are willing to splash out on extravagant photography to capture their big moment. From getting into the limo, to arriving at the venue, to the event itself, they don't want to miss a moment. It can be lucrative business for photographers. We've had lots of calls from photographers that are busier than ever with bookings for prom parties.
"However, if you are planning to take prom photography, make sure you have consent forms from anyone under 18. Also, check your insurance policy covers you for all eventualities including any loss or damage to your equipment that could happen on the night.
"Any equipment left in cars needs to be hidden from view and photographers should check to see if their insurance covers kit left in unattended cars at the time of the prom.
"Photographers should protect their pictures from being published without permission and also be wary of publishing any pictures on the internet which could cause offence and could stray into the arena of a breach of privacy especially if this occurs without permission."
It is estimated that more than three quarters of school leavers now celebrate with a bash. Most involve stretch limos, hours in a beauty salon and extravagant dresses.