Manchester, Maine (PressExposure) March 29, 2008 -- A new e-book entitled "Taking Control of Your Business Success" comprises 58 pages of information vital to sellers of virtually any product or service. The author, Lisa J. Lehr--copywriter, Internet marketer, and owner of Just Right Copy, LLC--is 10th-ranked of over 3200 marketing authors on EzineArticles.com.
This highly informative guide includes 45 articles covering a wide range of marketing-related topics, including the importance of a headline, a tool that can bring in 90% of a business's sales, how to target the right market, how to get free publicity, and many others. It also explores lucrative niches and offers a discount on marketing packages for the remainder of the year.
The inspiration for the book came from the author's interest in Internet marketing as a level-playing-field opportunity--one that almost anyone can get into. Internet marketing is growing at double-digit rates, shoppers are spending more as companies improve the quality and variety of their online offerings, and more Internet users are also upgrading to broadband, making online shopping easier. All of these factors create huge moneymaking potential for anyone with an entrepreneurial bent.
Yet businesses--new or old, large or small, brick-and-mortar as well as Internet--often fail to fulfill their profit potential because of inadequate marketing; prospective customers simply aren't finding them. Business owners are usually aware of the importance of advertising, but sometimes hesitate to spend money on advertising programs with unpredictable results.
"I hate to see people spend time and money on marketing tactics that aren't working," says Lehr, "and it's even worse in a weak economy, when people tend to do exactly the opposite of what they should do in trying to save money. In order to make money, you have to attract paying customers. In order to do that, you have to market correctly. I love showing people how that's done."
Some of the information revealed in the book includes: how to market in a weak economy; how to know if a copywriter is right for your project; which part of your sales package demands 80% of the effort; what testimonials can do and how to get them; how to find the right voice for your audience; what you should give away free (and why); the perfect length for a sales letter; the right price for a product or service; and how to capitalize on customer complaints.
Early reviews are enthusiastic. Says Internet marketer Lou Collins, "Wow! I just had time to skim your marketing guide this morning, but felt impelled to write you. So far I've found eight concrete action steps I can use today to increase my presence and product sales!" And Rosalie Hale-Richardson, Office Manager in charge of marketing and outreach, says, "This is an awesome resource! I read it all when I should have been working on a project. You have an incredible grasp of marketing!"
Ms. Lehr offers a free consultation for her copywriting services, but cautions that people should be certain they want to succeed before exploring working with a professional copywriter. "If a potential client's first question is, 'How much is this going to cost?', that's a tip-off to me that they're not serious about making money. If you want to sell your product or service, reaching the customers who want it costs money. But if your goal is to make money, you need to work with a professional."
The e-book is available to anyone who visits her website and clicks the "free marketing guide" link on the footer menu. She also offers a free series of marketing tips by e-mail; the signup for it can be found at her website also.