New Delhi, Delhi India (PressExposure) May 18, 2011 -- For Immediate Release
Piebee Gemstone Jewellery by Gempro, an end to end integrated player in gemstone jewellery is gearing up to expand via franchising in India and takes the first step at the 38th biggest Franchise & Retail, Expo & Conference FRO2011 on May 21 & 22, at Nehru Centre, Worli, Mumbai to be organize by Franchise India. In its 13th year, Franchise India is credited for being the first and most successful company in franchise solutions.
Derived from the French word Pierre that originally means rock or stone and Bijoux meaning jewelry, Piebee aims to create the perfect fashion accessory for the woman of elegance and style. Intricately designed, its line of gemstones can be slipped on for daily wear and for those auspicious occasions. Piebee is a perfect choice for the contemporary Indian woman, who is modern in her thoughts, yet deep rooted in the Indian traditions. Currently, company operates through the Shop-in-shop format with Shoppers stop across country with 13outlets and now plans to expand with EBOs as well as shop-in-shop format through Francorp, a part of Franchise India group, which has been entrusted with the role to assess the opportunity & suggest the right business model which is sustainable & scalable.
Elaborating further, Mrs. Anju Bansal of Gempro said, "Gemstone Jewellery is again becoming popular amongst the modern Indian consumers. Piebee offers an opportunity to dynamic retailers to join hands in taking this unique concept to the consumers. We value our partners and will provide support at each step. For this we have an established robust franchise support to provide guidance at multiple levels to achieve success."
There has been a clear shift in the consumer preferences in the last few years. With the Indian consumer becoming more aware and quality conscious, the demand for branded jewelry is steadily increasing. The domestic market for branded jewelry has exceeded US$ 2.2 billion. Adding to this, Mr. Gaurav Marya, President, Franchise India said, "With high disposable incomes and living standards, India consumers have begun to splurge with aplomb, to be upbeat with the latest. This rise in the discretionary expenditure has led to colossal shift in average Indian consumption basket. Contemporary styling with exotic and distinguished jewellery has become more of a norm, than a vogue today. New variations of jewellery like semiprecious jewellery, gemstone jewellery and so on are more stylish and trendy. FRO 2011 Mumbai offers a mammoth of a prospect for Gempro to get the maximum out of the changing trend in the Indian society."
For further information, please contact: Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I firstname.lastname@example.org