Chennai, India (PressExposure) July 07, 2011 -- The Sudharsan Group of Institutions is well-reputed name in the sphere of education and schooling. With its establishment in the year 2000, Sudharsan Group of Institutions has received a pivotal position by embracing top-notch teaching techniques and rendering state-of-the-art educational infrastructure to all its fellow students.
This fast-expanding group presently has over 7 educational institutions at Tamil Nadu offering education in varies disciplines at varied campuses across Tamil Nadu. These institutions under the administration of the Sudharsan Group of Institutions include,
1. Sudharsan Engineering College
2. Sudharsan Polytechnic College
3. Sudharsan College of Arts and Science
4. Sudharsan Vidhya Mandir Matriculation School
5. Sudharsan College of Education
6. Sudharsan Vidhya Vikas
7. Sudharsan Finishing School
Each of these intuitions are unique in their own way. They have a unique set of goals, offering unique sets of curriculum and they look forward to have an explicit set of students. The Group wanted to clearly define the boundaries of these institutions for people to perceive each institution as separate "Brands". There was a specific corporate identity required for these institutions. But at the same time these institutions had the ideology of their parent organization, "Sudharsan Group of Institutions".
Thus, the brand strategy had to be done in a subtle way to project that the institutions were individualistic, but at the same time had the Sudharsan Group of Institutions as their common platform.
Pixel Studios, the digital agency (internet marketing company offering internet marketing services) had skillfully handled this project. They brought in various branding techniques to each of the institution. This brand management will become the strong base for these institutions to market themselves (brand marketing).
The branding was later adapted into various mediums. They were incorporated to design the logo, prospectus, brochures, advertisements, promotions (online promotion & offline promotion), corporate identities, internet marketing collaterals and many more.
From every word coined to every color chosen to create a specific brand theme were well-planned and executed with specific purposes. The branding team at Pixel Studios has an expert and professional minds who have the potential to rejuvenate brands. Their imagination travels out-of-the-box to pitch-in new and yielding brand strategies which will stand strong for years together.
Speaking to Santosh, Creative Director of Pixel Studios, he says "Sudharsan is a one-of-a-kind institution which required a one-of-a-kind brand positioning. Every branding concept was to invoke and light-up the unique selling propositions of each institution. We also made sure that we developed the brands to a similar level without putting more emphasis on just a few brands. From the simple pencil scratches to the well-coined concept liners, every bit of the branding strategy we incorporated was aiming to communicate the messages in the real and right sense. I appreciate my design and branding team for making this venture successful. They have proved once again that branding (brand strategy, brand management) is one among the fortes of Pixel Studios. I am sure we will cross various heights in the field of digital communication and branding in the upcoming endeavors".