Chandigarh, India (PressExposure) September 27, 2013 -- ESTABLISHED in the year 1966, this international brand of pizza comes with a gastronomically serious Italian heritage. After running successfully in New York, USA, Pizzavito is gearing up to leave its footprint in the pizza-loving countries across Asia, and bringing in this slice of history are ace Olympian Abhinav Bindra and his father, the visionary entrepreneur Dr AS Bindra.
Armed with a keen sense of the workings of the Asian market, Dr Bindra is the force behind opening doors for this fine dining and gourmet fast food chain brand. "We've bought the franchise for entire Asia, and will be first setting up a Pizzavito outlet in the upcoming North Country Mall on the Mohali Kharar road," says Dr Bindra. An avid globetrotter and indulgent foodie, it was Dr Bindra's sharp business sense that made him realize the immense potential in this sector. "The pizza market is growing at rate of 30 to 35 per cent in India, and moreover, people are looking for options, and are open to new food experiences," comments Dr Bindra, anticipating a group turnover of over USD 200 million.
A mix of authentic New York culture and Italian roots, is what makes Pizzavito a one of kind experience is its high quality ingredients, and the recipe of the dough and homemade sauce that's been in the founder, Vito DiBartolo's family for over 40 years. "There are no ranch dressings or BBQ sauce or extra load of toppings in this pizza, or citric acids, starches and artificial flavours. This is old world style pizza one only gets in the original Italian kitchen - a thin crust with the perfect blend of spice and seasonings and whole milk mozzarella cheese," adds Dr Bindra.
Another aspect that sets them apart from their competitors is the state of the art equipment Pizzavito uses. Their Dough Press eliminates the need for an experienced and costly Pizza Tosser by pressing the dough in just a second ensuring quality control and precision. Second, the handmade 'Cuppone' ovens from Italy cook pizzas in less than four minutes. The brick inside allows for even cooking of pizzas, and can bake up to 120 pizzas in an hour.
In addition to the scrumptious slices of Pizzavito, the Bindras will be indulging in Italian fine dining and gourmet, a cuisine fast finding acceptance in India and Asia. "The globetrotting Indian now wants to relish all the tastes and cuisines, and Italian finds a strong preference here," says Dr Bindra.
Not only this, the Bindras are also working on a Pizzavito University which will offer three weeks (minimum) intense hands-on training at the university. To be situated in Delhi-NCR, one will get on site training here in the fine art of pizza making and Italian food.
Currently, the Bindras have established Pizzavito outlets in Gurgaon, Ludhiana, Bhopal, Mumbai, and are coming up in Pathankot, Dharamsala, Amritsar, Delhi, and internationally in Dubai, Bahrain and Qatar.