Austin, Texas (PressExposure) June 15, 2013 -- AUSTIN, Texas (June 15, 2013) - Dr. William H. Gorman, M.D., F.A.C.S., one of the first Board Certified Plastic Surgeons in Austin, TX, celebrates 30 years in practice by turning to new age marketing to revitalize the industry and his practice.
Dr. Gorman has accomplished numerous successes in his career as a cosmetic surgeon, but in the past he has owed it to hard work, word of mouth, and his dedication to the art and science of aesthetic plastic surgery. He has dedicated over 20 years to research, became one of the founding members of Austin Smiles (nonprofit 501(c) 3 organization), started a practice of six Board Certified plastic surgeons called Austin Plastic Surgery Institute, has performed over 9,000 procedures, served his country in the U.S. Army National Guard, has filled a presidential role for several prestigious medical associations, and has volunteered thousands of hours to several nonprofits and organizations. But, now he has to add "marketer" to his list of specialties.
Celebrating his 30th year as a Board Certified Plastic Surgeon, Dr. Gorman has hired marketing personnel to his staff in order to compete in the new age, which is felt more so in Austin, TX, one of the biggest "tech" cities in the nation. Although his practice is more than healthy and striving he feels that to be at the top in this day and age one must also admit that technology is becoming more prevalent in building a business - even in the medical industry - and you cannot ignore the inevitable.
Not only does Dr. Gorman want to promote his own practice, he wants the public to know about plastic surgery credentials and why it is important to verify them. Anyone can popup a website and call themselves an accredited news source, but in order to achieve that further measures have to be taken. "I love that patients are educating themselves more by using the Internet as a resource, which is why we have erected an 'Educational Corner' on our new website. An educated patient is a smart patient."
The biggest changes to his marketing strategy have been of a digital nature. His marketing staff has designed a new "clean" looking website that is both mobile ready, created education videos and images, started an informative blog, developed and maintaining social networks, staged a creative photo-shoot for his patients, and communicates with staff and patients through Skype or TouchMD. Dr. Gorman knows that there are more changes to come for their practice, but also knows that he has taken the necessary steps to stand out in an evolving and creative industry.
"I love what I do, and I don't do it for any other reason," explains Dr. Gorman. "I refuse to parade my practice out there like a used car salesman, but I also refuse to take the risk of standing on the sidelines. I am confident in my work, and so are the thousands of patients who have come through my doors over the years... My practice has flourished and it continues to flourish as long as the truth about my fellow colleagues and myself is available for all to see. There are no secrets in our office, and my patients know my door is always open and, now, so is my computer screen and camera."
Although Dr. Gorman understands the needs for marketing, he feels that he still prioritizes his dedication to the art and science of aesthetic plastic surgery, and not marketing it. His main priority as doctor and confidant is to the safe practice of plastic surgery. His high standards of ethical conduct and responsibility to his patients' care have prevented him from pushing the boundaries of marketing in this industry too far, but for others this may not be the case.
"We are not selling or pushing procedures just to make a profit. Instead, Dr. Gorman insists that while his patients are all candidates for plastic surgery, it's elective, and that many may or may not be ready for this type of procedure. But, there are still doctors out there that are not Board Certified and try to pray on these candidates in an attempt to raise their profit line," says Margaret Rodriguez, long time employee of Austin Plastic Surgery Institute. "Knowing that we are helping someone become more confident and fulfilled is the desired outcome, whether it is a nonprofit case or an elective aesthetic one. If the procedure is with us or someone else makes no difference. But, I know through my years of experience, Dr. Gorman is one of the top plastic surgeons in the nation, let alone Austin, so marketing is key to let everyone know."
Unfortunately, there are doctors out there advertising themselves as "Plastic Surgeons" although they are not Board Certified, and could be your every-day OBGYN or dermatologist with no cosmetic surgery training. Marketing has not only become an advantage, but a necessity to inform the public of dangers, costs, and essential education.