Pune, India (PressExposure) October 09, 2009 -- On the occasion of Shubh Diwali, Playwin, the pioneer in online lotto gaming in India, partnered with leading newspaper - DNA to launch an innovative campaign designed to promote various new platforms of playing lotto games - Internet and SMS in addition to the Playwin kiosks spread across Pune city.
A first of its kind initiative by Playwin, this campaign consists of distributing myplaywin.com cards (with two free bets) to every DNA reader. Playwin aims to reach out a wider audience in Pune by capitalizing on the readership profile of DNA - Pune's 2nd most read English Daily.
Innovation has always been the backbone of Playwin's strategy since its inception in 2002. The pioneer in launching the concept of online lotto games in India, Playwin has also introduced the mobile (SMS) platform to the Indian market.
"Standing tall on the pillars of fairness, transparency in gaming practices & with proper legal framework, we would like to reach out to newer audiences and establish the lotto gaming a leisure activity in the daily lives of Puneites, much like the perception of lotto gaming in city's like New York. On this Diwali, we invite DNA readers to try their luck and they may obtain their own financial freedom." said Mr. Gurpreet Bakshi, VP, Marketing & Sales, Pan India Network Ltd.
The activity is also aimed towards tackling the negative connotation that accompanies lotto gaming in India. "We strongly believe that those playing our games are immediately made aware of our transparency and trust. Our credentials such as a generation of 69 crorepatis and over 3000 lakhpatis stand testament to our claim," Bakshi added.
Talking on 360 degree approach on this campaign, he also added "this campaign is promoted with help of various marketing tools such as by sending mailers & SMS to all Playwin & DNA database and banner advertising at myplaywin.com & DNA site. To get maximum utilization of our resources & make this activity a great success we distributed these cards with the help of all Playwin employees. Each employee is given mandate to distribute these cards to at least 5 people. In return it helped Playwin to empower their employees with proper understanding of products.
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