Dixon, CA (PressExposure) May 19, 2009 -- Plumbing MD, a plumbing company based in Dixon, CA recently completed the review process to be considered for inclusion in the book: CONTRACTORS: Doing it Right Not Just Getting it Done. The book is the first in a business benchmarking study series: Brand or Culture: Which Comes First.
âPlumbing MD shows that it is possible to have a company culture that values both the employee and success in business,â says Mel DePaoli, author and founder of Omicle LLC. âThe employee survey we get back [as part of the interview process] showed management and employees agree completely in key areas,â continues DePaoli, âthe result is a level of loyalty and productivity not seen in many companies.â
Ms. DePaoli is anticipating a late 2009 launch of CONTRACTORS: Doing it Right Not Just Getting it Done, the first book in a series about branding and corporate culture, which are part of an overall study: Brand or Culture: Which Comes First. The study provides a comprehensive look at companies that have achieved success by creating a winning culture first, then using that culture to propel their brand into the marketplace.
Plumbing MD CEO, Michael Farias states âI enjoyed the interview with Melanie DePaoli. It is obvious that she has done research and is very knowledgeable about the issues that the small contractor is faced with. This book should be a great help to many.â Farias continues, âThe concept of the book is a much needed topic. In my 30 plus years as a contractor and also as a consumer of contractor services, I have come across few who have developed a brand and a culture that supports that brand.â
Interviews are ongoing; companies who would like to be considered for inclusion in the book are encouraged to contact Ms. DePaoli. For more information about the book and the interview process, visit http://www.BrandOrCulture.com.
Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and marketing firm, Omicle, LLC.