Katy, Texas (PressExposure) July 09, 2008 -- [http://www.BackgroundNow.com] has been around since 2003, providing background check services exclusively to businesses. In the beginning, its marketing centered around pay per click advertising. Also, it contracted a Search Engine Optimization firm to cultivate relevant organic rankings in Google, Yahoo! and other search engines. And it maintained email campaigns.
In 2004, [http://www.BackgroundNow.com] released the SEO firm because it failed to meet objectives. In 2006 it discontinued pay per click, feeling the prices for key terms had risen out of reach, then increased commitments to email marketing and began social networking efforts at LinkedIn.com during 2007.
It's business continued to grow with a cadre of loyal customers that consistently sent referrals to [http://www.BackgroundNow.com] and new business from LinkedIn relationships. The marketing produced steady sales, but not much website traffic. Early in 2008 Alexa ranked [http://www.BackgroundNow.com] just better than number 5-million in the world.
Then a change in philosophy took place. The site began transforming its closed facade, which emphasized security, exclusivity and protection of proprietary knowledge. It began publishing background check expertise and free background checks that anyone could use and introduced a special Google search tool customized to locate free background check information and related resources. Now anyone, including [http://www.BackgroundNow.com] customers could access background check sources, guides, and free advise.
Now over 950,000 pages are indexed by the search tool and keyword search refinements are shown above search results to help users search with more precision and locate the source they need. For example, a search for Fresno County Court followed by a click on "Criminal Records" will refine the search to locate references and links to the Fresno's online public access to their criminal records at [http://www.BackgroundNow.com]. It's easy to use and rich in useful content.
Opening the doors to free background checks and free guidance from government and professional sources changed the face of the website. Traffic to [http://www.BackgroundNow.com] is booming. Alexa ranks its traffic within the top 1-million sites in the world and top 500,000 in the United States. And INC, the entrepreneur's magazine, headlined [http://www.BackgroundNow.com] at its website Inc.com.