Clearwater, FL (PressExposure) March 22, 2009 -- Joy Gendusa, CEO and Founder of PostcardMania, was selected as a guest speaker for the MyConstructionBiz.com webinar hosted by 20-year veteran of the general contracting industry, Dan Baumann. Gendusa geared her webinar towards businesses and individuals in the construction industry and the best ways to market oneâs business during this tough economy, finding the correct target market, a companyâs best FREE marketing tool and other actions one can take to better hone their marketing efforts, including the importance of a good website.
Today, many construction businesses are feeling the weight of the ongoing economic and real estate recession. Business is slow, there arenât many building projects, but as Gendusa has seen and experienced, there are still people looking to spend money on remodeling their homes or companies upgrading their offices. There is still business to be had. Other experts agree, "When business slows down, the instinctive reaction of many business owners is to cut cost. This is a great way to help pay the bills and sail in slower times. However, the biggest mistake is to cut advertising [marketing]," says Lee Starusta of YourContractorDirect.com.
MyConstructionBiz.com is a website dedicated to helping construction businesses grow and maintain their growth with tools and tips from marketing to budgeting. "Contracting is an easy business to get into, but itâs a tough business to be successful at," says Baumann, "What Joy shares about marketing will really help these guys realize the necessity of effective marketing to ensure their companyâs survival."
Contact: Ferris Stith Director of Public Relations PostcardMania firstname.lastname@example.org 800-628-1804 x 342