Roseland, New Jersey (PressExposure) January 14, 2011 -- Potenture (also operating under the name Potenture Technology Solutions) has released their new website to conform to their shift in focus. Potenture has recently switched focus to search engine marketing (search engine optimization and pay per click campaign management) and social media marketing/optimization. The new website was officially released on January 10, 2011 and marks a fresh start to the new year. The new company logo is still currently in the works.
Company founder John Ferrughelli sheds some light on the website release, "I began the company in 2009 as a website design and development/consulting company. But as it continued on, I recognized an increasing demand for online marketing services via search engines and social media. That is where the future of small business is headed and we must follow the trends if we want to succeed." The company will still continue its secondary focus on website design as that is the first step towards a successful search engine optimization campaign.
Ferrughelli was also quick to dispel any negative rumors that have been swirling regarding these types of techniques, such as organic search engine optimization and pay per click campaigns such as google adwords. "What I find to be the issue these days is two things. One, people try to run these campaigns themselves without the proper knowledge (not to mention the amount of allocated time) required to be successful. When they are unsuccessful, they convince themselves that it doesn't work and it is a waste of time and money. The second issue is people simply don't understand the process; which is completely understandable from my point of view. There are so many factors which go into a successful campaign that small business owners cannot possibly keep up with it. Our goal as a company is to educate and eliminate the pitfalls that come with projects like this".
Potenture has already signed on three new clients with search engine marketing packages in 2011 and is looking to expand further within the next 6 months.