Louisville, Kentucky (PressExposure) December 15, 2009 -- Video is one of the most powerful tools on the internet and has the potential to be one of the most successful platforms to promote the need for donations to a cause. Even so, people are still struggling to find the best use of video sharing for raising money. Kim Shircliffe-Kerfoot, from Louisville, Kentucky, set out to solve this problem with the launch of StreamThatCause.com, a website dedicated to video sharing exclusively for fundraising.
Through research she and her partner found, however, that simply providing a website wouldn't be enough. "There are more and more fundraising websites popping up, but the appeals for donations tend to grow stagnant with time as the web pages sit mostly inactive," Kerfoot said. By creating a website not only dedicated to video sharing for fundraising, but mainly the creation of the 'Video Web-A-Thon Event,' two major obstacles to the successful use of videos online to raise money for a cause have been eliminated.
The first obstacle is that while there are plenty of places to upload and share videos on the internet, there was no centralized location which provided a family friendly environment dedicated to fundraising to which people could feel comfortable inviting their friends to view their videos. And the second obstacle was overcome by the creation of the exclusive Video Web-A-Thon Event, which by its very nature does not grow stagnant but keeps the momentum strong, bringing big results fast.
A Video Web-A-Thon is like other "thon" type events where money is raised through pledges, but rather than a walk-a-thon where supporters pledge per mile walked, supporters pledge per view of a cause's video. A Web-A-Thon typically runs two weeks which creates a sense of urgency and excitement that keeps a campaign's momentum strong. The use of homemade videos, which in themselves are very compelling -- having structure -- a beginning and an ending, all come together to make StreamThatCause.com's, Video Web-A-Thon an extremely effective platform for raising money.
Another unique feature StreamThatCause.com offers is the ability for local businesses to sponsor a cause and be featured on that cause's web page sponsor wall. This new concept has never been seen and promises to be a major contributor to the success of grassroots fundraising. Supporters may also make simple donations as well.
"Another problem we found with online fundraising in general, Kim Shircliffe-Kerfoot, CEO and Co-Founder said, is that while the large charities are successfully making use of the internet for fundraising, we weren't finding an internet platform out there for grassroots fundraisers like schools, churches, scouts, athletic teams and other small organizations to get in on the action. Our goal was to create an easy to use, fun and engaging, online video sharing platform for any organization large or small, that provided the technology and all the tools necessary to host a successful fundraiser. We wanted it to be a safe, family-oriented place, where kids could be kids, and take part in making their fundraising event an enriching one, touching their -- and other's -- lives in ways that will stay with them forever -- and a place where compassionate adults could spread their messages and keep their supporters engaged and updated even if they were half-way around the world working on a project" All of this is now coupled with a refreshing new way to raise money that actually does fit your busy lifestyle.
Kerfoot also said that she realized that while people were out there selling products and having bake sales and car washes, they weren't promoting their greatest assets -- themselves. "Every day millions of compassionate people are raising money for millions of worthy causes, from the little league baseball team's new uniforms, to clean water systems in Africa, to determined medical professionals seeking a cure for cancer."
"The one element these millions of causes have in common, is amazing people reaching for amazing goals", Kerfoot said. "It's always humbling to see such dedicated folks putting themselves out there to raise money or awareness for something that is important to them. These people move mountains and the effect of their efforts trickle down much further than they ever have the benefit of knowing. We knew there had to be a better way to let these stars really shine."