President Pratibha Patil inaugurates the DSK Supinfocom International campus

Mumbai, Maharshtra India (PressExposure) December 09, 2011 -- The DSK Supinfomania invite read 3 days of the very best games, international competitions, conferences, exhibitions, live performances, in the world of Animation, Video gaming and Industrial Design. It was all that and much more. DSK Supinfocom kicked off its annual fest with a bang on December 2 when Honourable President of India, Shrimati Pratibha Devisingh Patil officially inaugurated the DSK Supinfocom International campus, located at Tarwadi, Near Loni Toll Naka on Pune-Solapur Road. What followed were 3 days of absolute fun, entertainment and hands-on learning. And what started with a bang ended with a bigger bang with the dynamic trio Shankar, Ehsaan, Loy live in concert.

The campus was inaugurated amid loud cheer and applause. The President along with other eminent visiting dignitaries addressed a vast sea of humanity which had assembled on the campus to participate in the inauguration of the unique campus. In her Presidential address she informed that the industry is set to grow at 10 percent per annum in the next two years and would become a $170 billion industry. As a result the Indian animation and gaming sector which derives revenues from international production houses and game development companies is on the cusp of significant growth. On the occasion, she also threw light on the ever-increasing problem of female feticide.

The campus doors were then thrown open to students worldwide. With prizes worth Rs 12 lakhs up for grabs, about 20,000 students flocked to the campus to participate in the 3-day youth festival called Supinfomania. About 18 unique contests such as Light painting, Prop Wars, Game Kshetra, Mobile Movie making, Futuristic Car Design and more were conducted throughout the 3-day fest along with other fun activities and sports. Students were presented with the opportunity to compete with the best in the world. Along with the thrill of winning prizes every 15 minutes, the Fest concluded each day with enthralling performances like the Quidams, a troop of French street artists flown in all the way from Etrez, France , Kwak, a rock band from Paris, Swarathma our very own Rock band.

Tanvi Kulkarni, Joint MD of DSK Global Education and Research, said, "The kind of support, participation and enthusiasm that students and professionals worldwide have shown for Supinfomania stands testimony to the fact that DSK Supinfocom is truly achieving the international standards that were kept in mind when the campus was conceptualized."

A very unique and interesting animation international film festival, Lumière Digitale, was conducted as a part of the Supinfomania festival. This two-day animation festival, Lumière Digitale was aimed at federating animation communities, with a particular focus on the Asian region, by being a platform for original, innovative content. The festival brought together international directors, animators and CG artists as well as high-profile speakers for three days of Supinfomania. Along with the screening of the 250 students' short animation films; the festival included an unique Buyers - Producers Summit - a first of its kind in India.

The summit featured International stalwarts such as Mike Young, CEO, Moonscoop USA, Paul Robinson, Managing Director, Kidsco, Linda Simensky, Vice President, Children's Programming PBS, Krishna Desai, Director, Programming South Asia Turner International India Pvt. Ltd, Biren Ghose, Head, Technicolor India, Rajiv Chilaka, Founder & Managing Director, Green Gold Animation and AK Madhavan, CEO, Crest Animation among others. The festival also had an Animation Marathon wherein participating student teams had to create a 3D Animation film in a stipulated time of 36 hours. There were 100 entries out of which 30 were shortlisted and the finale consisted of 10 teams each made up of 3 members. The Marathon was flagged off on December 2 at 5 pm and ended at 5 am on December 4. The esteemed jury consisting of stalwarts from the industry then judged the winners at a screening of these films.

The Industrial School of Design also had a great treat reserved for students. Top world-class designers visited India for the first time and held conferences and seminars for students to enlighten them on the various aspects and sectors in the design field. Some of the eminent names present at the function were Corien Pompe, Chief Designer (Color & Material Strategic Design) for Volvo Cars, Sweden who addressed the audience on "Let's Move!", Pierre Leclercq, Manager (Design M Automobiles) for BMW, Germany spoke on "Car design, a dream job. From a sketch to the road", and Clement Bataille, Creative Director for Orange, France, Bruno Antonelli, Senior Footwear Designer for Adidas, Germany, Rod White, Creative Director for Philips, Netherlands, Pierre-Yves Panis, Vice President (Design) for Legrand, France, Jani Harnish, Associate Director (Design Strategy and Research) for RKS Design, USA, Sebastien Stassin, Partner in KISKA, Austria among others.

Some of the eminent speakers from India and abroad who addressed the conference on video gaming industry were Raphael Colantonio & Marco Mele who addressed the audience on 'Creating your own game company, Ramesh Anumukonda spoke on 'Game design Pipeline, Alexis Leveque threw light on the topic 'From Puppet to avatar: the player and his character relationships', and other prominent speakers were Alexis Madinier, Norbert Cellier, Guillaume Benoit, Jason Della Rocca, and Cyril Dupont. Millions of people can play a game but it was pointed out that a school like the DSK Supinfocom would probably be one of the world's best to teach you how to make the Rules. The Video Game Design course at DSK Supinfocom has been developed in consultation with the video game industry to ensure that the institute's students have the best opportunity to meet needs of employers and the industry in India and abroad. DSK Supinfogame has also powerful links with some of the world's leading video game companies, this fact was also acknowledged by both the speakers and the audience.

And it was the Closing finale - a performance by Shankar, Ehsaan, Loy, Live at the DSK Supinfocom International Campus - that grabbed maximum eyeballs. Amid loud cheer, applause waving of hands in wave motion the thousands of fans danced and crooned to all time favourite numbers belted out by the dynamic trio. With the singing of the customary and traditional Ganesh Vandana the trio set the tone for the evening. Followed by a humble prayer of condolence for the departed legendary actor Dev Anand all fans gathered at the state-of-the art DSK Supinfocom campus then joined the trio also in an impromptu ''jugalbandi'' scoring ''100 marks'' by keeping pace and rhythm with the ''BREATHLESS'' Shankar Mahadevan. Shankar, Ehsaan Loy also felicitated the DSK Shivajians football team for winning several competitions.

Addressing press persons on the occasion, Shankar and Ehsaan both pointed out the significance of the DSK Supinfocom design school, its growing need and relevance and emphasized that ''there was a need and scope for music in the video game industry.'' They also pointed out that they were ''keen and excited on giving music to animation films and there was a large scope for animation in feature films in Bollywood.'' Shankar drew a similarity between ''sur and product design.'' He said, ''Both have strong roots in a creative process.''

Indeed, DSK Supinfocom has provided students with the opportunity to give their creative side a professional streak. Tanvi Kulkarni aptly wraps it up saying, "Intellectual and domain knowledge offering with adequate fun also reveals our commitment to offer the world's best design education in India to both Indian and International students."

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Press Release Submitted On: December 09, 2011 at 5:23 am
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