Wilmington, DE (PressExposure) June 03, 2011 -- Overview: Creating an effective Product recall process that will protect both the consumer and company's/brand's reputation requires careful planning and active involvement of each involved department.
This course will describe and provide the guidelines on how to develop an effective product recall/recovery plan; help the participants understand product recovery vs. product recall and its classification and provide examples of recent product recall and foodborne illness investigation that leads to product recall. Another crucial element in the product recall program is communication with the public as well as customers, employees and share holders. The company must be prepared to respond effectively and consistently.
Why Should You Attend: As your company's system continues to grow, the potential for "crisis issues" to occur grows proportionally. The concern for food safety to your customers and employees must be a constant focus for all operators in the system. Ultimately, how well your company manages the crisis situations it will make a significant difference in how your company brand is perceived in the public's eyes and how well it succeeds in today's highly competitive marketplace.
Most important is that failure to ensure food safety can jeopardize the health of your customers and could be detrimental to your business and reputation.
In current economic situation, most of the time product recalls are almost impossible to prevent at all time. However having an effective product recall program, at least your team can manage the crisis situation appropriately with necessary response actions, protect the health and safety of your customers, comply with regulatory requirements/laws and protect the image and reputation of the company and its products. This presentation will help you to have a basic idea how to develop an effective crisis management program for product recovery and product recall. Many crisis situations can ruin your business in a short period of time when it took a longer time to build. Knowing the food safety practices in your facility is ongoing and you have an effective crisis management program, you have the vision for quality and risk management as part of your strategic plan; then you can say "it pays off to be pro-active in food safety".
Areas Covered in the Session:
- Why should we have a Crisis Management Plan
- How to create the key steps in product recall/recovery
- Example of the crisis team member list and their role and responsibilities
- Understand Product Recovery vs. Product Recall and its classification
- Example of the recent product recall and trickledown effect
- Review the best practices for effective crisis communication
- Review the examples of product recall or recovery responses/approaches
- Questions and Discussion: What do you see you role to be and others in your company and add suggestions
Who Will Benefit:
- Executive team members
- General Managers
- Plant Managers
- Operations/Production Managers
- Quality Assurance Management team
- Any management team responsible in developing Crisis Management Plan for Product Recall/Recovery
- Communication team
Live : $165 .00
Corporate live : $695.00
Recorded : $215.00