Scottsdale, AZ (PressExposure) June 19, 2009 -- People don't want to buy without knowing what works and what doesn't. That's one reason why opinion sites are so huge. Everyone wants to know what everyone else thinks of this professor, this movie, this product. With your link building campaigns, you can capitalize on that idea by using product reviews as one of the article types you use. This can be one of the best ideas for your link building strategy.
We have all read our fair share of product reviews. Nobody wants to make a purchase in the dark anymore, especially when it is so easy to tap into the brains of other consumers through the Internet. The good news for your link building campaigns is that product reviews make very good articles. These articles tend to be popular with readers, with search engines, and with people looking to reprint worthy content.
To jump start this link building strategy you should begin by deciding which types of products would be relevant for your site. If you sell a product or products, you can write reviews for them as well. However, you should start off by establishing yourself as a reviewer of other products first to build up your credentials with readers. In fact, you might want to get someone else to write the reviews of your products with links back to the site.
With product reviews, you want to walk a fine line. You want to be honest but not necessarily rude or too straightforward. For one, you risk lawsuits from the other companies, especially if you say statements about their product that aren't true or cannot be proved. Also, your reputation is on the line. A good link building strategy should include ethical and honest actions.
Some product reviewers do not even bother to use the products. While this can be done thanks to the wealth of information available on the Internet, you will find the writing is much better and much easier when it is based on real hands-on information. For example, if you want to write about Dell's customer service, why not call them up with a test question. It won't take that long and you can always use speakerphone. Remember that this extra work now will improve the results of your link building strategy.
Make sure the review includes links to non-competitive web sites, perhaps some you have made joint ventures with so that you can both benefit from the link building campaigns. You will also want to link back to your site in the resource box as usual. These product reviews can score very highly on in search engine rankings so make sure they are part of your link building strategy.