Baltimore, MD (PressExposure) July 10, 2008 -- Mt. Vernon Caterer undergoes a recent re-branding elevating their image to align with their current offerings and company values. Launching their new site : [http://www.mtvernoncaterers.com/] designed by Bill Garrett, of POC Computers, in Tyaskin, MD. They transitioned from a ghosted back light purple theme with no logo to a one with tones of cranberry, elegant gold and a recognizable company logo throughout the site. Before its user interface was very simple, straightforward but lacking the creative intensity that paralleled the catering companyâs talents. Now the site is easy to use, contemporary and more in keeping with their clients needs. Mt. Vernon Caterers arrived at the new concept, logo, and brand message under the direction of communication consultant and branding coach Jessi LaCosta of BlueRio in San Diego, CA.
âI knew our look didnât do justice to what we are really about. It was great when we started, but now we need an updated, relevant presence. It speaks to our subtle sophistication, results-oriented approach and dedication to reflecting our clientsâ wishes when delivering the final product.
Bill is such a warm and honest man and was immediately easy to work with. Jessi has an authentic way of approaching branding. She helped us focus our visions so that our image and language mirrored who we are and what we offer.â -Kim McCain â Mt. Vernon Caterers
Primary colors for the company are teal/turquoise blue and khaki-inspired gold revealing elegance dependability, loyalty and a modern approach. The site is very easy to navigate and presents more helpful information for current and future catering clients.